-  About the Studio

Multi award-winning Bay Area production studio Little Fluffy Clouds, founded in 1996 by creatives, Betsy De Fries and Jerry van de Beek, specializes in high-end motion graphics and animation.

Talented, imaginative, experimental yet pragmatic, Little Fluffy Clouds, brings a unique edge to concept design, live action with integrated motion graphics, state-of-the-art VFX, character development, 2D and 3D animation, title sequences and all forms of interactive and mobile media.

Their compulsion for storytelling, interwoven with a constant eye for exploration, development and investment in the latest technologies, allows this talented duo to think freely, to playfully question, concept, dream, draw, code, animate, produce and deliver experiences that enable their clients’ ideas to shine. Diversity of style is the studio's byword.

Jerry van de Beek
 -  Creative Director

Jerry van de Beek Creative Director Little Flufy Clouds animation studio Jerry is LFC’s co-founder and is the director of many award-winning productions. He likes nothing more than experimenting with the latest software to ensure that he remains at the forefront of new technologies. Staying hands-on, by applying his designs in 2D, 3D, VFX and live-action, he mixes up the usual to arrive at the unusual.

Jerry also programs, forging pioneering techniques for the seamless integration of traditional and digital animation, used in such industry awarded commercials as, Mainstay’s Up…Down...Up and his many Coca~Cola spots. He personally codes the LFC website using the latest in HTML5 and Javascript and is always in the avant garde of all techniques relating to interactive and mobile devices.

Prior to LFC Jerry worked for some of the best production houses in Europe before setting sail for the US to join Colossal Pictures in San Francisco as an animation director.

Jerry is an avid photographer using the medium as the means to capture a narrative in real time.

Jerry’s animations are often seen on the international animation festival circuit and in multiple art publications.

Betsy de Fries
 -  Executive Producer

Betsy de Fries Executive Producer Little Flufy Clouds animation studio Writer, poet and mixed media artist, Betsy is also LFC’s founder, art director and producer. Her checkered past includes theatres, nightclubs, performance spaces and international art collectives.

Prior to LFC Betsy was Senior Producer for New Media & Interactivity at the legendary, animation powerhouse, Colossal Pictures. After many years spent on live action sets as a scenic painter, set dresser, stylist and art director, she opted for the relative sanity of emerging new media, first producing, Where Next Columbus: Mission to Mars, the Smithsonian’s National Air & Space Museum’s longest running interactive exhibit. Betsy then joined the creative team at Apple Computer’s Discovery/Zenda Studio. A stint at Paramount Media Kitchen, conceiving and producing interactive TV pilots, eventually led her back to the extremely production oriented Colossal Pictures and finally to found Little Fluffy Clouds.

Betsy’s work can be seen on the international animation festival circuit and in multiple art publications. All latest work and items of interest can be viewed on the LFC website and the aptly named, a cumulus, animation blog. Betsy hales from London but now lives happily in California with her dog, JAX.

Awards & Publications

Awards - festivals:
Advertising Club of Connecticut 2014 – Gold
Advertising Club of Connecticut 2013 – Gold (X8)
2013 Global Awards
2012 RX Club Awards
2011 Clio Healthcare Awards
Pixie Awards 2012 – Platinum (X2)
SIGGRAPH: 1996, 1997, 1998, 1999, 2003, 2008, 2010
Telly Award 2010 - Silver
Dolby Labs 2009 3D Stereoscopic Film Festival
Paris International NEMO Film Festival 2008, 2009
Montreal International Animation Festival 2008, 2009
Creativity 37 - Silver Award
Prix Ars Electronica 2008
San Francisco International Animation Festival 2007
Annecy 2007
KAFI 2007
Coyote Film Festival 2007
Clio Award - Bronze
Anima Mundi 1997, 1998, 2003, 2007
Anicomm World Animation Celebration 1998, 2007
London International Advertising Awards
Creativity 27 - Gold Award
San Francisco Ad Club Award
Holland Animation Film Festival 1998, 2006
Tenerife Advertising Festival 2006
IV'03 London 2003
World Animation Festival Pasadena
Milano Premio Imagine
Tokyo Multimedia Grand Prix
Bruxelles Le Festival Du Dessin Anime
Monaco Pixel Ina
Montreal Cyberworld
Ottawa International Animation Festival
Direction Magazine

Conde Nast 2010 - Picture Perfect: Seeing and Understanding Color and Design.
Ilex Publication 2010 - A Critical Guide to the 3 Minute Animated Short.
Sybex Publication 2009 - Professional Digital Compositing.
Harper Collins 2008 - Creativity 37 Annual.
Hells Kitchen 2008 - Total Animation.
Taschen GmbH 2005 - Animation Now!
Premiere Publication 2004 - Inspired 3D Short Film Productions.
IDN-Flips 2004 - Animation 7
Rockport 2003 - The Best of 3-D Graphics.
MacMillan/New Rider 2000 - Inside Softimage.
Rockport 1999 - Computer Animation - A Whole New World.
 -  News

Gold Awards from the Advertising Club of Connecticut

newsPart of an on going campaign, Missing Person, for Middlesex Hospital, took top honors at the 2014 Award Show. The campaign swept no fewer than 8 golds.

Later the same month the Connecticut Art Directors Club gave it their order of excellence – a nice moment of recognition.

MDSH Common Thread Campaign Judged with Accolades

newsSince Common Thread first aired, the spot has won or placed in every Award Show it was entered. You don’t often get to hear exactly what the judges think of your work, and why, but just this one time we did. Here, Jason Carreiro, talks about the TV ad.

“Hospital and healthcare advertising tends to be fairly predictable — smiling patients and doctors in pristine hospital rooms with a reassuring voice-over and a tasteful piano soundtrack. The Middlesex Hospital TV spot surprised me with its bold execution. The beautiful, high-contrast animation and swirling, vibrant colors have an immediate wow-factor that forces the viewer to sit up and take notice. The campaign narrative, The Smarter Choice for Care, speaks to the fact that Middlesex Hospital does things differently — embracing new technologies and ways of thinking about medicine and patient care. The design execution supports that claim perfectly. The spot is a wonderful example of how a creative execution can really make a concept sing.”

Common Thread took the Connecticut Art Directors Club, Judges Award plus three more gold awards. That same year, the Advertising Club of Connecticut, gave it three gold awards. It was also a finalist at the 2013 Global Awards. Our hearts sing at a job well done!

 -  Contact Us

Little Fluffy Clouds
Production - Design Studio

Betsy de Fries
Executive Producer
Follow Betsy on TwitterFollow 

Jerry van de Beek
Creative Director

Representation: North America

East Coast
Bill Hewes
917.415.1303 Mobile

West Coast
Little Fluffy Clouds
Betsy de Fries


Lydia Russell
+44 207.439.7966
+44 773.237.8518 Mobile

Representation: East Europe, Middle East, China

Go East Films
Katya Pemberton