Often, in this age of celebrity worship, recognition of some of life’s true heroes goes unnoticed. This,¬†Saul Bass, inspired motion graphic short is part of a larger health initiative campaign focusing on some of those great inventors in science and medicine.
Dramatic, vibrant and striking, yet deceptively simple, the piece uses bold graphics, emphasized by a vivid color palette and direct messaging, to create a good, strong effective piece¬†that¬†succinctly tells the compelling story of surgeon, Frederick Banting and his determination to find a treatment for the life threatening disease,¬†diabetes.
In 1920, working on a hunch, Banting made one of the greatest discoveries to benefit mankind ever – the correlation between diabetes and insulin.
Banting struggled to get his theory recognized and funded so that he could make, refine and demonstrate it’s effectiveness. He persevered, refusing to take no for an answer and lobbying for a laboratory and some simple supplies.
Working day and night with associate, Charles Best and research student, James Bertam Collip, Banting¬†finally succeeded¬†in distilling a treatment for a disease that remains¬†incurable to this very day. Insulin is still the only treatment for diabetes, making the difference between life and death for millions of people worldwide.
In 1923 he was jointly awarded the Nobel Prize for physiology and medicine, sharing his prize winnings with Best. In a great humanitarian gesture, Banting sold the rights for the patent to the University of Toronto for just one dollar, ensuring that insulin could forever more be available to anyone in need.