LFC Digitally Creates a Traditional Black and White Woodcut Spot

Riding the rough waves of a turbulent financial sea is the theme of, Up…Down…Up, a multi award-winning computer animated spot. Spinning a David and Goliath tale our investor’s tiny sailboat escapes the dragons of a turbulent market and financial ruin to live another day.

Fast paced, cinematic and an overall visual treat that illustrates the timeless message of the financial marketplace. This elegant, black and white, woodcut style combines traditional cel animation with unique techniques in 3D. LFC’s creative director, Jerry van de Beek, not only created, modeled, textured and animated the piece but also wrote a specific coded digital program, DIANA, to ensure perfect registration between the analogue, hand drawn cel animation and the 3D, digitally made animation – which comprises the majority of this spot. Bravo, say we, and judging by the many awards it received, everyone agrees!