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LFC creates ANAAKII hero extraordinaire for LUGZ – Design & Conquer – campaign

Filed under: Spots — Betsy de Fries September 19, 2002 @ 2:00 pm

In this two spot campaign, styled like video game, hip urban every man and hero, ANAAKII, sports LUGZ shoes and clothing on his dynamic ride through a futuristic New York cityscape. Moving with style we track him from constantly changing vantage points on his neo-realistic journey, challenged at every step of the way to make crucial decision points to move on to the next level of the game. One long extended camera move takes him through the labyrinth of the game.

See ANNAKII, leaping from skyscrapers, sliding down the trusses of the Manhattan Bridge, free falling into the unknown red fog, landing on a floating traffic signal, hopping from moving cab to moving cab and riding a mail delivery tube through a secret doorway to somersaults onto a moving runway at a fashion show. It’s now that ANNAKII makes his final decision to reign down double happiness on Cloud 9.

Original track by rap star, Pharoahe Monch. Decide & Conquer, is a cross-platform media campaign, encompassing outdoor media, TV, radio and print.