Little Fluffy Clouds creates ANAAKII, hero extraordinaire for LUGZ and Amster Yard’s Design & Conquer campaign
In this all CGI video game like spot, hip urban every man and hero, ANAAKII, sports LUGZ shoes and clothing on a dynamic ride through a futuristic New York cityscape. Moving with style we track him from constantly changing vantage points on his neo-realistic journey. Challenged every step of the way to make crucial decision points and move on to the next level of the game. One long extended camera move through the labyrinth of the game finds ANNAKII sliding down the trusses of the Manhattan Bridge, free falling into the unknown red fog, landing on a floating traffic signal, hopping from moving cab to moving cab, riding a mail delivery tube to a secret doorway where he somersaults in landing on the moving runway of a fashion show. Here ANNAKII makes a final decision bringing him double happiness on Cloud 9.
Part of a cross platform media campaign, Decide and Conquer, encompassing outdoor, broadcast and print media. Animated in Softimage and rendered in Mental Ray for Amster Yard/McCann Erickson NYC. Music by Pharoahe Monch.