LFC’s TODAY twinkles under the stars at the Coyote Film Festival

The Coyote Film Festival is Lake County, California’s “only voice for independent film”. This small festival-that-could, shows main features, short films, and animations, one weekend a month from June through September.

Enjoy a unique cultural experience under the stars at the beautiful Langtry Estate and Vineyards, once the home of the renowned Guenoc Winery. Lake County is approximately 2 hours north east of San Francisco, home of the Mayacama mountain range, abundant natural hot springs, bountiful wineries and rocking music festivals.

TODAY, a Sundance Channel promotional film commissioned in association with JWT NYC as part of their, Billy Collins Animated Poetry series, was directed by Little Fluffy Clouds‘ creative team, Jerry van de Beek and Betsy de Fries. The film is an animated poem. It is taken from the, Nine Horses, collection written by US Poet Laureate, Billy Collins. Mr.Collins narrates his poem. It screens in rotation nightly throughout the festival.

See: www.EcoArtsofLakeCounty.org.

LFC brings Wisdom to IBM for – What Makes You Special?

An interesting multiple campaign of commercials is harder to achieve than you might think. There needs to be a link that ties them all together – yet each one must be distinct enough to stand out as a sparkling individual in its own right.

In, Leveraging, the latest spot in the IBM campaign – What Makes You Special? – the Rorschach takes a less prominent role as we focus on the notion of a mighty oak, firmly rooted in the ground, pulsating with the life-blood of a company and its vast array of data. Data that, through inspired wisdom, will be guided to its full potential.

The soft muted tones of the original Rorschach spot has given way to a richer canvas of plums, browns and yellows. The fish have made way for a wise owl. Yet still the sweep of camera and depth of perception, speak of a company fully involved with its greatest asset – its people and their ideas.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity that is also reflected in the original score penned by Trivers Myers Music.