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LFC creates – The Car and The Road: A Romance in Automation – for Lexus

Filed under: Festivals,Shorts,Spots — Betsy de Fries August 1, 2008 @ 2:08 pm

The Car and The Road: A Romance in Automation follows the trials and tribulations of a sensible, straight road as he seeks to reinvent himself for the car he loves.  Watch in awe as The Road bears his soul, along with his inner passionate self, to woo the fun loving and flirtatious Lexus –  “that can do things other cars only dream about…” Sigh…a romance in automation for the modern era.

This charming work, directed by Jerry van de Beek and Betsy de Fries of Little Fluffy Clouds, was created for the Lexus Car Corporation. Described by the Association Internationale du Film d’Animation (ASIFA) as, “A lovely animated fable…” The Car and The Road pays homage to and takes its inspiration from Chuck Jones’ Oscar winning film, The Dot and The Line.

Original composition for this almost 4 minute film was scored by Trivers-Meyers Music LA whose arrangement fits hand in glove with the visuals. Commissioned by Los Angeles ad agency, Team One, The Car and The Road, is a colorful and imaginative feast for the eyes and fun to boot!

Animated using Adobe Illustrator, After Effects and Photoshop with Autodesk Maya and hand drawn frames. The Car and The Road will be seen on all broadcast media: Cinema, TV and Web.