The Mercedes-Benz SLR 300 is a machine like no other – sleek, sensual and legendary – the ultimate in bling. Not just the fastest production car in the whole world – with a top speed of 207 MPH – but a veritable goddess among luxury automobiles. In fact a possession so indulgent it’s positively out of this world.
So while the star of the spot is the McLaren SLR 300 undoubtedly the star of Little Fluffy Clouds studio is our creative + animation director, Jerry van de Beek, who modeled the car using available photographs only and without the aid of any factory specifications or a cad cam version. Working with partner, Betsy de Fries, the two designed and directed the spot together. Van de Beek animated the entire piece – writing specialized shaders, applying final gathering techniques, rendering complex layers and compositing the piece in After Effects. VFX extras were skillfully actualized to create a look as luxurious as the car itself.
Out of this World is an original spot designed, directed and animated by Little Fluffy Clouds. Production took roughly 8 weeks – sans model. This sizzling all CGI spot is animated in Maya, composited in After Effects and rendered with Mental Ray. The stunning VFX extras use Real Viz, Trap Code and Sapphire plug-ins.