LFC Mercedes spot stars in SIGGRAPH 2010 Computer Animation Festival

SIGGRAPH 2010 Computer Animation Festival – Out of thousands of animation and VFX entries, LFC’s Mercedes SLR 300 spot, Out of this World, made the cut. And yes, we are sporting smiles as wide as that Nokia Theater screen on which we’ll have the pleasure of seeing our work.

Celebrating its 37th year as the world’s most innovative and stimulating showcase of computer-generated animation and visual effects. This five-day international event presents a wide spectrum of computer animation genres and styles ranging from narrative character animation to scientific visualization and from commercials for TV to digital effects for futuristic movies.

If you are attending a single animation festival this year – SIGGRAPH 2010 is the one. Get your tickets here: http://www.siggraph.org/s2010/ Cheers and see you there!

UTA Unbranded – a giant spot for the Dallas Cowboys stadium

Everything in Texas is big. Some say there ain’t nothing so big as the 17 story high, giant Mitsubishi TV screen that dominates the field of the Dallas Cowboys stadium where, Unbranded, plays to thousands of spectators at every game.

Now an award winning spot for Lipman Hearne and the University of Texas at Arlington, Unbranded is fun, colorful and jam packed with many different characters in many interesting situations. It brings to life in a very fun and immensely colorful way all the best programs that UTA has to offer and moves along at a really fast clip.

The Unbranded campaign is really a series of spots made both for broadcast and for multiple sized stadium screens ranging from the 17 story high Mitsubishi jumbotron – the largest TV screen in the world – to vertical HDTV screens situated in the public areas. Two accompanying :60 second “ribbons” circumnavigate the stadium in a continuously tiled loop. The ribbons use some assets from the ads but each has their own unique look and feel generating excitement as the best of stadium graphics do. Obviously seen at their best in situ at the Dallas Cowboys’ new football stadium, the spots themselves are easy to put on the website and reel but we still haven’t figured out a way to show the enormity of them plus the razamataz and WOW factor of the way everything looks in place. In a word – dazzling!

Both the :30 and :15 second commercials are airing regionally in the south and showing in rotation for the next two seasons at The Dallas Cowboys Stadium. Unbranded is one spot that might just blindside you.