LFC give Half a TED at the SF de Young Museum of Fine Arts

LFC_Powerball

The creative directors of Little Fluffy Clouds, Jerry van de Beek and Betsy de Fries, are pleased to be giving a half a TED talk at the San Francisco de Young Fine Arts Museum, as part of, Micro-Presentations – Orange Nights: Amsterdam and San Francisco. The talks, part of an on-going series exploring the connection between the two cities, take place on Friday, May 31st, 2013. … And we call it half a TED because it’s half the usual length of a regular TED talk.

Our talk, focusing on design and advertising, features stills from more than 26 past LFC productions in a Power Point presentation (yes! PPT slides…) that we had to make for the event. … I guess in fine art museums the still image is de rigueur! We intend to dazzle the audience with some very fetching eye candy while they learn a little about production.

It’s just one part of the museum’s wonderful programing of late Friday night offerings. Tickets to the talks are available for free. Get them at the Koret Auditorium located within the museum anytime from 6pm onwards.

Along with us others on the same bill will talk about: City Bike Culture; Urban Sustainability; HIV research and The Hippie Movement and Changing Drug Culture. … We guess ours is the (little) Fluffy (clouds) part of the program.

For more info: http://deyoung.famsf.org/deyoung/calendar/micro-presentations-amsterdam-and-san-francisco

Middlesex Hospital where Tradition meets Technology

Tradition embraces modern technology, infusing both with humanity. That’s the simple truth of, Common Thread, a campaign for, Middlesex Hospital Group, a group so confident of their mandate they could step outside the expected, both in the services they offer and the design they endorse.

Hand drawn, tinted illustrations on aged textured paper is the foundation of Medicine. In centuries gone by and still today they are used with great success to explain new and breakthrough technologies in the medical sciences. These illustrations evoke a feeling of tradition, one that speaks also to the very best of doctor-patient relationships. It’s these traditions that are symbolic of the human touch we all crave when being cared for at a time when we feel at our most vulnerable. In the modern world we also rely on the latest of technologies, placing our trust in the hands of state of the art equipment and expertly trained physicians to eradicate all illnesses and restore us to our healthy selves. This is the mission of a successful hospital group.

In, Common Thread, we seek to embody the very idea of tradition and humanity and weave it into the design style. To add the new to the tried and true and echo that message, creating the dynamic, appealing, all encompassing story of the Middlesex Hospital Group and how it can be the common thread between you and a healthful, long life.

The camera takes us on an upward journey through a series of water color blooms and live action vignettes, where we move, both literally and metaphorically, from a medical treatment to connect, via the common thread, to a place of restored health, a place where a person can fully resume the enjoyment of life. It’s an elegant story with a strong message supported by powerful graphics.

See this :30 second commercial, and its accompanying :15, together with the concurrent media an digital campaign, on the east coast from April.

Donal Og

Ship

It is late last night the dog was speaking of you;
the snipe was speaking of you in her deep marsh.
It is you are the lonely bird through the woods;
and that you may be without a mate until you find me.

You promised me, and you said a lie to me,
that you would be before me where the sheep are flocked;
I gave a whistle and three hundred cries to you,
and I found nothing there but a bleating lamb .

You promised me a thing that was hard for you,
a ship of gold under a silver mast;
twelve towns with a market in all of them,
and a fine white court by the side of the sea.

You promised me a thing that is not possible,
that you would give me gloves of the skin of a fish;
that you would give me shoes of the skin of a bird;
and a suit of the dearest silk in Ireland .

When I go by myself to the Well of Loneliness,
I sit down and I go through my trouble;
when I see the world and do not see my boy,
he that has an amber shade in his hair.

It was on that Sunday I gave my love to you;
the Sunday that is last before Easter Sunday
and myself on my knees reading the Passion;
and my two eyes giving love to you forever.

My mother has said to me not to be talking with you today,
or tomorrow, or on the Sunday;
it was a bad time she took for telling me that;
it was shutting the door after the house was robbed.

My heart is as black as the blackness of the sloe,
or as the black coal that is on the smith’s forge;
or as the sole of a shoe left in white halls;
it was you put that darkness over my life.

You have taken the east from me, you have taken the west from me;
you have taken what is before me and what is behind me;
you have taken the moon, you have taken the sun from me;
and my fear is great that you have taken God from me!

– Translation by Lady Gregory