Who says web banners can’t be fun and innovative? In the fastest growing sector of advertising a creative way is found to deliver IBM’s message in seeking – What Makes You Special? More than that this is the story of a web banner that was so good it began a multi-platform ad campaign reaching from the web to broadcast and print and even to the cinema screen. ¬†Almost like a mini cult film, the three spots, Alignment, Flexibility, and Leveraging,took on a life of their own showing in festivals around the world including the SIGGRAPH Computer Animation Festival and Dolby’s first ever, stereoscopic 3D Spring Festival.
This initial spot shows how, in the dimensional space of an organic free-flowing inkblot, a narrative is told of a company situated in many parts of the world but tightly connected at the core. Using soft, muted tones and playing freely with the movement of patterns, a rush of ink and a sweeping camera – people, ideas, jobs and more are revealed in a global inter-connected dance.
Animated in Illustrator, After Effects, Flash and Maya, along with hand-drawn illustrations, ¬†Alignment, is a lyrical and dreamy tour de force made for Ogilvy Interactive and set to an original and intricate sound design and score by the incomparable, Trivers Myers Music LA.