Seizing opportunity is the theme of this second spot in the IBM, What Makes You Special?, campaign. In FLEXIBILITY the Rorschach moves to a more muted palette as we focus on the quick, cat-like energy, stealth and agility needed by any company to seize the moment.
The underwater world has given way to a decidedly painted desert feel and the fish replaced by a watchful tiger. In a world where speed of communication and an overall sense of timing are the essential tools of success this spot illustrates just how IBM has you covered.
Animated in Illustrator, After Effects, Flash and Maya, along with hand-drawn illustrations. Another adroit take on a theme made for Ogilvy Interactive and set to a variation on the original score by Trivers Myers Music LA.