Creating interesting imagery for complex medical applications is no easy task. There are strict FDA guidelines to adhere to, seemingly insurmountable regulations and a plethora of almost incomprehensible technical language to distill into copy that can be easily understood by your fellow human being – or as our copy writer would say: Exceedingly hard!
But it can be done if you’re lucky enough to find a client that believes in their product enough to allow it to stand out from the crowd. Engaging and entertaining whilst getting the message across was the brief.
So, in,¬†Retin-A, Microspheres, we take the viewer on a journey through a stylized creation of the product and illustrate, in a technical way, just how and why the product works. And it really does. Some things are magic and some things are just pure science at work.
Created as a video wall installation and now an award winning addition to the¬†Little Fluffy Clouds¬†lexicon of winners.¬†Exceedingly good!