LFC brings Wisdom to IBM for – What Makes You Special?

An interesting multiple campaign of commercials is harder to achieve than you might think. There needs to be a link that ties them all together – yet each one must be distinct enough to stand out as a sparkling individual in its own right.

In, Leveraging, the latest spot in the IBM campaign – What Makes You Special? – the Rorschach takes a less prominent role as we focus on the notion of a mighty oak, firmly rooted in the ground, pulsating with the life-blood of a company and its vast array of data. Data that, through inspired wisdom, will be guided to its full potential.

The soft muted tones of the original Rorschach spot has given way to a richer canvas of plums, browns and yellows. The fish have made way for a wise owl. Yet still the sweep of camera and depth of perception, speak of a company fully involved with its greatest asset – its people and their ideas.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity that is also reflected in the original score penned by Trivers Myers Music.

Anima Mundi chooses Little Fluffy Clouds TODAY

Translated from the Portuguese and literally meaning, Soul of the World, Anima Mundi, is South America’s largest and most vibrant international animation festival. For more than two decades the truly wonderful organizers of this popular event have brought cartoons and animations, that appeal to both adults and children alike, to the screens of Rio de Janeiro and Sao Paulo.

More than just a festival, Anima Mundi, is a truly unique event that attracts over 100,000 people to see the best of films and videos from around the world. Anima Mundi offers courses throughout the year, with free animation workshops, lectures, special exhibitions and an internet-based competition during the run of the festival.

TODAY, a Sundance Channel promotional film commissioned in association with JWT/NYC as part of their, Billy Collins Animated Poetry series, was directed by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The film is an animation of the poem written by US Poet Laureate, Billy Collins, who narrates the piece.

www.animamundi.com

Seize the Day for IBM’s What Makes You Special? Campaign

Seizing opportunity is the theme of this second spot in the IBM campaign, What Makes You Special? In FLEXIBILITY the Rorschach moves to a more muted palette as we focus on the quick, cat-like energy, stealth and agility needed by any company to seize the moment.

The underwater world has given way to a decidedly painted desert feel and the fish replaced by a watchful tiger. In a world where speed of communication and an overall sense of timing are the essential tools of success this spot illustrates just how IBM has got you covered.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity and the original score is penned by Trivers Myers Music.

 

LFC undergoes Rorschach Inkblot testing for IBM

The little web banner that could. Created as an internet web banner this was a production that was too good to only be seen on the web. LFC found such a creative way to deliver the IMB message in seeking – What Makes You Special? – it became a multi-platform ad campaign reaching from the web into broadcast and print and even onto the cinema screen.

Almost like a mini cult film, the three spots, Alignment, Flexibility, and Leveraging, took on a life of their own showing in animation festivals around the world, including the SIGGRAPH Computer Animation Festival and the first ever, stereoscopic Dolby 3D Spring Festival.

This initial spot shows how, in the dimensional space of an organic free-flowing inkblot, a narrative is told of a company situated in many parts of the world but tightly connected at the core. Using soft, muted tones and playing freely with the movement of patterns, a rush of ink and a sweeping camera – people, ideas, jobs and more are revealed in a global inter-connected dance.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. A lyrical and dreamy tour de force made for Ogilvy Interactive and set to an original and intricate sound design and score by the incomparable, Trivers Myers Music.

 

Oooh la la! Annecy picks Little Fluffy Clouds TODAY.

Today

Famous as one of the most beautiful locations in all of France, and home of the most prestigious of all European film festivals, Annecy, has selected Little Fluffy CloudsTODAY – for competition.

The Sundance Channel promotional film, commissioned in association with JWT NYC as part of their, Billy Collins Animated Poetry series, was directed by the Little Fluffy Clouds creative team of, Jerry van de Beek and Betsy de Fries. TODAY was chosen from among almost 2000 films entered from 63 participating countries.

The poem of the animated film is taken from the Nine Horses collection written by US Poet Laureate, Billy Collins, who narrates the piece. TODAY appears in official competition with 19 other advertising or promotional films. In total 225 films will be shown at this week long MIFA and festival on the lake, running through June.

 

Kalamazoo Festival chooses LFC’s – TODAY

Today

The Kalamazoo Animation Festival International is the premiere animation festival of the mid-west. Among the top twenty of all animation festivals their aim is to encourage and showcase animation artists and to bring Kalamazoo into national focus as an animation locale.

TODAY, a Sundance Channel promotional film commissioned in association with JWT/NYC as part of their, Billy Collins Animated Poetry series, was directed by the Little Fluffy Clouds creative team of, Jerry van de Beek and Betsy de Fries. The film is an animated poem written by US Poet Laureate, Billy Collins, who narrates the piece.

This year’s KAFI will be the biggest and most well supported yet so, TODAY, will find itself in the company of many animation luminaries worldwide.

LFC given kudos for TODAY in Animation Magazines Anicomm Awards

In a year of “brilliant and creative animated commercials…” Little Fluffy Clouds was awarded kudos by being chosen for one of Animation Magazine’s Anicomm Awards, “magnificent seven”. Woo Hoo!

 

“We couldn’t take our eyes off the screen when this eye-popping and effective Sundance Channel interstitial premiered last May. Part of the network’s, Billy Collins Action Poetry series, the piece is an animated recreation of the U.S. Poet Laureate’s poem, which describes a perfect spring day. Animated in Illustrator, After Effects and Maya, along with hand-drawn illustrations, the short features dancing butterflies and flowery fields. Yet, it’s definitely not your typical saccharine carpe-diem package. It works its magic on you effortlessly.

TODAY is a Sundance Channel promotional film commissioned in association with JWT/NYC. It is part of their, Billy Collins Animated Poetry series and was directed by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The film is an animated poem originally written by US Poet Laureate, Billy Collins, for his Nine Horses collection. Mr. Collins narrates the piece.

 

LFC’s TODAY Chosen for Holland Animation Film Festival

Happily for us, HAFF, included TODAY among its list of luminary animated films. We can only say, dank u wel!   Showcasing the very best of animation worldwide the Holland Animation Film Festival is a premiere European animation event that takes place bi-annually in the famous dutch town of Utrecht.

TODAY, a Sundance Channel promotional film commissioned in association with JWT/NYC as part of their, Billy Collins Animated Poetry series, was directed by Little Fluffy Clouds‘ creative team, Jerry van de Beek and Betsy de Fries. The film is an animation of a poem written by US Poet Laureate, Billy Collins, who narrates the piece.

Billy Collins’ TODAY created by LFC for Sundance Channel

A multi award winning short, commissioned by Sundance Channel for their Billy Collins Action Poet, series.

TODAY describes a spring day so perfect – depicted in the film via dancing butterflies, floating dandelion wishes and capricious reveries all set in a flowery field outside a half-timbered cottage – that its beauty inspires an exuberance that threatens to cross over into violence.

The psychological landscape of TODAY is an otherworldly experience. It’s close to reality, contains iconic motifs and real objects but something takes it to another place. The sky, the water and the landscape blend together. The sun is too yellow. The earth too scorched, the flowers too bright. Lilies float innocently on a stream, Dandelion wishes float in the air and birds fly by – but there’s a feeling of menace trapped just beneath the surface.

As the piece progresses a darker interior emerges and we’re left wondering if it’s a random moment of madness or just a stray thought because today is just that kind of day.

The network’s, Billy Collins Action Poet series, won a slew of awards including a Cannes Palme D’Or.  The poem was taken from the collection, Nine Horses (2002). Mr. Collins narrates the film which was directed by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The poem was animated in Adobe Illustrator, AFX and Autodesk Maya along with hand drawn illustrations.

See: billy collins action poetry series.

LFC plays Yo-Yo for the sheer thrill of it

First in a series of shorts created around our childhood toys of yesteryear. Yo-Yo, is an eye candy catching abstract exploration through interwoven visuals and sound. Composed of a suite in four acts it depicts the elemental journey of an object as it moves through distinctly separate worlds. Acting as a catalyst, the Yo-Yo of the title, leads the viewer on a free fall journey through a tarantella of visuals and sounds, from a duo-toned black and white vortex, to a cavernous forested organic landscape and on into a distorted landscape of cool, turquoise, sunlit water and finally to rest in a platinum palace of clockwork mechanics. Woven just for the sheer thrill of it and set to a multi-layered soundtrack.