Created from just three still images, this latest spot for Middlesex Hospital Cancer Center is a tour de force of creative thinking coupled with incredibly skillful animation and effects.
Missing Person tells the story in first person of the tenacious courage of three amazing people, Kirk, Christine and Cemmy, and their individual fight to survive cancer with the help of Connecticut’s Middlesex Hospital.
Creatively we opted for an ultra slow motion, weightless feel to emphasize the sensitivity surrounding the subject and to capture the triumph of survival. Juxtapose this with fast moving, beautiful and innovative VFX used here to illustrate the amazing power of the medical technology used to bring about this result.
Part of a continuing campaign, Missing Person, took top honors at the 2014 Advertising Club of Connecticut. The campaign swept no fewer than 8 gold awards. Later the same month the Connecticut Art Directors Club gave it their order of excellence – a nice moment of recognition.
Created and animated in Adobe After Effects. VFX extras use Real Viz, Trap Code and Sapphire plug-ins.