Gold Awards and More for MDSX Missing Person

Created from just three still images, this latest spot for Middlesex Hospital Cancer Center is a tour de force of creative thinking coupled with incredibly skillful animation and effects.

Missing Person tells the story in first person of the tenacious courage of three amazing people, Kirk, Christine and Cemmy, and their individual fight to survive cancer with the help of Connecticut’s Middlesex Hospital.

Creatively we opted for an ultra slow motion, weightless feel to emphasize the sensitivity surrounding the subject and to capture the triumph of survival. Juxtapose this with fast moving, beautiful and innovative VFX used here to illustrate the amazing power of the medical technology used to bring about this result.

Part of a continuing campaign, Missing Person, took top honors at the 2014 Advertising Club of Connecticut. The campaign swept no fewer than 8 gold awards. Later the same month the Connecticut Art Directors Club gave it their order of excellence – a nice moment of recognition.

Created and animated in Adobe After Effects. VFX extras use Real Viz, Trap Code and Sapphire plug-ins.

ZERO In – Let’s Go Places!

Spring has sprung and tax day blues have turned to eco-green thoughts. So, now is the time for all good people to come to the aid of the party and get down to your Toyota dealer’s ZERO IN EVENT. Shake up your life, have some fun and help out the planet.

This zippy little special offer campaign of five spots on steroids was created in two weeks flat, made possible by the fun, creative and collaborative team effort between Little Fluffy Clouds and the agency of record.

The car was created and animated in Maya. The 3D camera data was exported to Adobe After Effects, where all other elements were added as needed to be able to change out offers on a clicks notice.

Prius, it’s the Number One car line in California. Treat yourself get a fantabulous deal on a Toyota Prius and Let’s Go Places!

Note from a Judge on MDSH Common Thread Campaign

We’ve written before about the Middlesex Hospital, Common Thread, TV spot. You’ve heard me talk about how tradition embraces modern technology and infuses both with humanity. All of which is the essence and simple truth of this campaign.

Over the year since the ad first aired the spot was entered into a number of award shows. One after another the spot and it’s online media adjuncts won or placed each time. However, it’s not often that you get to hear exactly what the judges think of your work but just this one time we did.

The quote here comes from, Jason Carreiro, speaking for the judges of the 2013 Connecticut Art Directors Club Awards.

Hospital and healthcare advertising tends to be fairly predictable — smiling patients and doctors in pristine hospital rooms with a reassuring voice-over and a tasteful piano soundtrack. The Middlesex Hospital TV spot surprised me with it’s bold execution. The beautiful, high-contrast animation and swirling, vibrant colors have an immediate wow-factor that forces the viewer to sit up and take notice.
The campaign narrative, The Smarter Choice for Care, speaks to the fact that Middlesex Hospital does things differently — embracing new technologies and ways of thinking about medicine and patient care. The design execution supports that claim perfectly. The spot is a wonderful example of how a creative execution can really make a concept sing.

Common Thread took the Connecticut Art Directors Club, Judges Award, plus three more Gold awards. Later that same year the commercial took three Gold Awards at the Advertising Club of Connecticut and was a finalist in the 2013 Global Awards. All of which made our hearts sing at a job well done.

Tweet your Love to Toyota #TrueStory

You know how Toyota owners love their cars? Yes we do! Well Toyota fans everywhere often post to #TrueStory on Twitter to say why. So it seemed only right to give this love a wider audience and make a series of spots to show the world just how dedicated we are!

In, #TrueStory, a campaign made for the newly minted, HL&P, we took these “tweets of love” and placed them in the center of our vision. Atop of these, text thought bubbles, sit tiny worlds made up of miniature sets showcasing the essence of this grass roots celebration. Each vignette brings a riot of color and an ingenious mix of tangible materials with just a tad of whimsy on that same reality. Everything is playful, modern and fun. And better still these spots leap off the screen every time they play on the TV or the web.

Sometimes an entire campaign of spots is a lovely thing to do. You get to play out a theme in more ways than one. For, Toyota #TrueStory, we got to explore and blur the edges of reality across all these commercials. These tiny worlds, based on Toyota owners’ tweets, make for a lively animated campaign indeed. So, text your love to, Toyota #TrueStory, and Let’s Go Places!

Retin-A Micro – Exceedingly Good!

Creating interesting imagery for complex medical applications is no easy task. There are strict FDA guidelines to adhere to, seemingly insurmountable regulations and a plethora of almost incomprehensible technical language to distill into copy that can be easily understood by your fellow human being – or as our copy writer would say: Exceedingly hard!

But it can be done if you’re lucky enough to find a client that believes in their product enough to allow it to stand out from the crowd. “Let it be engaging and entertaining…” while getting the message across, was the brief.

In, Retin-A Micro, we take the viewer on a journey through a stylized creation of the product and illustrate, in a technical way, just how and why the product works. And it really does. Some things are magic and some things are just pure science at work.

Created as a video wall installation in Autodesk Maya, RETIN-A Micro, joins the Little Fluffy Clouds lexicon of award winners. The production received an Honorable Mention at the 2011 CLIO HEALTHCARE AWARDS and also captured an Award of Excellence at the 2012 RX CLUB AWARDS. So, we concur, Exceedingly Good!

LFC give Half a TED at the SF de Young Museum of Fine Arts


The creative directors of Little Fluffy Clouds, Jerry van de Beek and Betsy de Fries, are pleased to be giving a half a TED talk at the San Francisco de Young Fine Arts Museum, as part of, Micro-Presentations – Orange Nights: Amsterdam and San Francisco. The talks, part of an on-going series exploring the connection between the two cities, take place on Friday, May 31st, 2013. … And we call it half a TED because it’s half the usual length of a regular TED talk.

Our talk, focusing on design and advertising, features stills from more than 26 past LFC productions in a Power Point presentation (yes! PPT slides…) that we had to make for the event. … I guess in fine art museums the still image is de rigueur! We intend to dazzle the audience with some very fetching eye candy while they learn a little about production.

It’s just one part of the museum’s wonderful programing of late Friday night offerings. Tickets to the talks are available for free. Get them at the Koret Auditorium located within the museum anytime from 6pm onwards.

Along with us others on the same bill will talk about: City Bike Culture; Urban Sustainability; HIV research and The Hippie Movement and Changing Drug Culture. … We guess ours is the (little) Fluffy (clouds) part of the program.

For more info:

Middlesex Hospital where Tradition meets Technology

Tradition embraces modern technology, infusing both with humanity. That’s the simple truth of, Common Thread, a campaign for, Middlesex Hospital Group, a group so confident of their mandate they could step outside the expected, both in the services they offer and the design they endorse.

Hand drawn, tinted illustrations on aged textured paper is the foundation of Medicine. In centuries gone by and still today they are used with great success to explain new and breakthrough technologies in the medical sciences. These illustrations evoke a feeling of tradition, one that speaks also to the very best of doctor-patient relationships. It’s these traditions that are symbolic of the human touch we all crave when being cared for at a time when we feel at our most vulnerable. In the modern world we also rely on the latest of technologies, placing our trust in the hands of state of the art equipment and expertly trained physicians to eradicate all illnesses and restore us to our healthy selves. This is the mission of a successful hospital group.

In, Common Thread, we seek to embody the very idea of tradition and humanity and weave it into the design style. To add the new to the tried and true and echo that message, creating the dynamic, appealing, all encompassing story of the Middlesex Hospital Group and how it can be the common thread between you and a healthful, long life.

The camera takes us on an upward journey through a series of water color blooms and live action vignettes, where we move, both literally and metaphorically, from a medical treatment to connect, via the common thread, to a place of restored health, a place where a person can fully resume the enjoyment of life. It’s an elegant story with a strong message supported by powerful graphics.

See this :30 second commercial, and its accompanying :15, together with the concurrent media an digital campaign, on the east coast from April.

For Power of Sound a Review Worth Having

When Ian Lumsden, the UK’s most revered animation blogger, reviews your work it’s more than an honour. It’s a testament to his unwavering ability to sort through all noise, and regardless of paid PR, level the playing field. His focus is on good animation and speaks only to that. So, it is in itself a reassurance that even in this commercially overloaded world, and somewhere within the overcrowded bandwidth, there’s a person out there of great wit and intelligence who notices – and some how it makes it all worthwhile.

Thank you Ian for everything you do to promote incredible animation from around the world with no thought of financial gain and industry sway. Yours is a review worth having.

It is a pleasure to see the work of skilled professionals and Jerry van de Beek and Betsy de Fries (littlefluffyclouds) are consummate professionals. Bose: The Power of Sound embraces a host of animation techniques, from 2D to 3D to origami. Jerry is a master, artist and technician both, employing whatever software, or scissors, it takes to convey the message.
Given a high end product like Bose, it figures the one minute piece requires something extra special. Technologically advanced article waveforms emanate from the music itself, scissored horses and cranes soar through the skies and scarlet sampans traverse the ocean; there is even a mathematical Fibonacci sequence of numbers in free flight.
This orchestral and visual feast is a masterclass. I’ve not asked but I guess the ad is linked to the tsunami that hit Japan. The giant wave crashes down and soaring out of the explosion red flowers climb towards the moon. It seems like a rebirth to me, a proud nation responding to devastating adversity.
I need to add that I had intended, and still do, to write about two other ads in the small (in size not stature) California studio’s impressive library of work, one a very traditional cartoon (like they used to do it) and, secondly, a follow-up to an earlier piece I had written about on the blog. But I got waylaid. Jerry, by the way, hails from the Netherlands and Betsy from the UK. It’s warmer in California.

Check out Ian’s blog and spend some time catching up on incredible animations.


Toyota – Do the Math and Save the Planet!

What do Americans like to do best? Drive, drive, drive! Hey people, it’s a vast and beautiful country out there and there’s lots to see. But in this age of rising gas prices how can we satisfy our yearning to explore, save money and still be true to our conscience and the planet by being ever “greener”?

Well, like Toyota says in this ad campaign drive a hybrid and you can have it all. Statistics show that you can drive more 535 miles in a Prius averaging 50 MPG. Catch Lucy as she drives across the country underlining the point and take a quiz on-line at to see which car fits your needs. Toyota – Do the Math.

Nimbly animated by our very own team here at Little Fluffy Clouds, this multi-spot full campaign includes TV, print, radio and web. Voiced by San Francisco favorite, Denny Delp. Lucy airs from April 2012. It’s fast, it’s fun and it’s cost effective – Save the Planet!



Air – Awareness Campaign for the Steel City

Pittsburgh, Pennsylvania is a beautiful city of rivers and bridges with wide stretches of recreational areas but, like many of the north east industrial towns, the air quality is still not everything it could be. In an effort to identify and focus attention on this real environmental threat local philanthropists, The Heinz Endowments, have sponsored a multi-platform ad campaign – spearheaded by The Breathe Project and SF agency, Citizen – to encourage businesses and citizens to work together to provide a solution for the betterment of all.

Having a great affection for the Steel City, Little Fluffy Clouds was more than happy to step in and provide animation, VFX, color correction and motion graphics for such a worthwhile cause. The entire campaign includes on-air PSA’s, print, billboards and a 30 minute informational awareness film.

Air was voiced by Pittsburgh favorite actress, Blythe Danner, whose dulcet tone strikes just the right note to bring across the message. Airs regionally. Go Steelers!