LFC brings Wisdom to IBM for – What Makes You Special?

An interesting multiple campaign of commercials is harder to achieve than you might think. There needs to be a link that ties them all together – yet each one must be distinct enough to stand out as a sparkling individual in its own right.

In, Leveraging, the latest spot in the IBM campaign – What Makes You Special? – the Rorschach takes a less prominent role as we focus on the notion of a mighty oak, firmly rooted in the ground, pulsating with the life-blood of a company and its vast array of data. Data that, through inspired wisdom, will be guided to its full potential.

The soft muted tones of the original Rorschach spot has given way to a richer canvas of plums, browns and yellows. The fish have made way for a wise owl. Yet still the sweep of camera and depth of perception, speak of a company fully involved with its greatest asset – its people and their ideas.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity that is also reflected in the original score penned by Trivers Myers Music.

Seize the Day for IBM’s What Makes You Special? Campaign

Seizing opportunity is the theme of this second spot in the IBM campaign, What Makes You Special? In FLEXIBILITY the Rorschach moves to a more muted palette as we focus on the quick, cat-like energy, stealth and agility needed by any company to seize the moment.

The underwater world has given way to a decidedly painted desert feel and the fish replaced by a watchful tiger. In a world where speed of communication and an overall sense of timing are the essential tools of success this spot illustrates just how IBM has got you covered.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity and the original score is penned by Trivers Myers Music.

 

LFC undergoes Rorschach Inkblot testing for IBM

The little web banner that could. Created as an internet web banner this was a production that was too good to only be seen on the web. LFC found such a creative way to deliver the IMB message in seeking – What Makes You Special? – it became a multi-platform ad campaign reaching from the web into broadcast and print and even onto the cinema screen.

Almost like a mini cult film, the three spots, Alignment, Flexibility, and Leveraging, took on a life of their own showing in animation festivals around the world, including the SIGGRAPH Computer Animation Festival and the first ever, stereoscopic Dolby 3D Spring Festival.

This initial spot shows how, in the dimensional space of an organic free-flowing inkblot, a narrative is told of a company situated in many parts of the world but tightly connected at the core. Using soft, muted tones and playing freely with the movement of patterns, a rush of ink and a sweeping camera – people, ideas, jobs and more are revealed in a global inter-connected dance.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. A lyrical and dreamy tour de force made for Ogilvy Interactive and set to an original and intricate sound design and score by the incomparable, Trivers Myers Music.

 

LFC Creates ‘Twas the Night for Walgreens for Hallmark Channel

 

In this three episode Christmas campaign – a sweet comedic retelling of ‘Twas The Night Before ChristmasHallmark Channel takes a cheeky liberty and offers Walgreens the opportunity to sponsor Santa Claus on a particularly hard Christmas Eve. As animated by Little Fluffy Clouds the affable and genial St. Nick is up to the challenge in this story told in continuing episodes. SNEEZE, sees Santa almost caught in the act of delivering the gifts and making use of the one-hour pharmacy, while, TREE, has Santa running to the store to replace broken lights, and finally in, PHOTO, Santa is snapped in the act by a little girl in PJ’s and learns to use Walgreens online digital photo service.

Little Fluffy Clouds used a combination of animation styles along with hand drawn illustrations to create the series. Merry Christmas!

LFC directs and animates McDonalds Queen for a Day

Showcasing a new menu of salad entrees for McDonaldsQueen for a Day, a fun, colorful and hip computer animated spot pays homage to hardworking, time crunched women everywhere as they move through their day in the service of others.  Well, perhaps reserving just a little time for themselves.

And why not? This cute and sassy spot is enough to kick start anyone’s day!

LFC creates iTV Games a sequel for Cox Interactive TV spots

Second in a series of dynamic CGI spots charmingly illustrating how Cox’s new interactive service can bring the world to your living room. iTV Games, uses a constantly moving camera and fast paced graphics showing how iTV becomes ME TV. Now you can get everything from weather, news, email and even play games right on your TV with just a click of the remote.

Created in Maya with Adobe After Effects and Ilustrator.

LFC helms NYC CGI team for Film Noir Verizon spot

How does it feel to have speed at your fingertips? That’s the query in, What’s it Like?, an amazingly fast paced 60 second spot made for Verizon.

Evincing a profusion of animation techniques the Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries, decamped to NYC to produce this action packed spot. Ensconced at the famous, but now defunct, Curious Pictures motion capture studio, a skillful team was quickly assembled to create “visual speed” with a Film Noir comic book twist.

In less than no time the spot was animated, using Autodesk Maya, Adobe After Effects and Motion Capture data, and our question was answered – it was fast alright!

LFC creates sweet whimsy for WaMu

We call this sweet whimsy, in Flash. A whole bunch of animated web spots illustrate, in an oh, so sweetly whimsical style, illustrate just how having personal equity with Washington Mutual Bank can provide everything for life’s needs. It can put your kids through college, remodel your house and even pay for your daughter’s wedding. Each little story packs a big message. For all life’s needs –  WaMu.

LFC creates the Pachinko game of lifetime for KY Lottery Power Ball

Little Fluffy Clouds creates the Pachinko game of lifetime when the Power Ball is on a roll. As ticket sales reach $100 million and lottery fever sweeps the nation the red Power Ball comes out to play. In a riot of fast moving color the Power Ball racks up points, jumping over white balls, bouncing off bumpers and pinging the flippers as this all CGI animated pachinko game moves faster and faster towards the jackpot. Made for the Kentucky State Lottery. Got your ticket?

Before there was Mad Men there was CINEMANIA

Before there was Mad Men there was CINEMANIAAMC Network‘s off-beat interstitial movie trivia game show. A quirky bunch of hi-tech-lo-tech robots inhabit the vast world of the CINEMANIA stage living inside their individual letters. Distinct in style and personality Limricky, Translatron, Sketchy, Samnesia and Arbitroid, play the movie trivia game while interfacing with a comedic off-screen game show announcer. This CGI combo of found objects and robotics has an eye to the future with a nod to the past that keeps these “Bots” lively, innovative and fun and gives the show a playful zany humor.

An AMC Network original production.