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LFC creates – The Car and The Road: A Romance in Automation – for Lexus

Filed under: Festivals,Shorts,Spots — Betsy de Fries August 1, 2008 @ 2:08 pm

The Car and The Road: A Romance in Automation¬†follows the trials and tribulations of a sensible, straight road as he seeks to reinvent himself for the car he loves. ¬†Watch in awe as The Road bears his soul, along with his inner passionate self, to woo the fun loving and flirtatious Lexus – ¬†‚Äúthat can do things other cars only dream about…‚ÄĚ Sigh…a romance in automation for the modern era.

This charming work, directed by Jerry van de Beek and Betsy de Fries of Little Fluffy Clouds, was created for the Lexus Car Corporation. Described by the Association Internationale du Film d’Animation (ASIFA) as, “A lovely animated fable…” The Car and The Road pays homage to and takes its inspiration from Chuck Jones’ Oscar winning film, The Dot and The Line.

Original composition for this almost 4 minute film was scored by Trivers-Meyers Music LA whose arrangement fits hand in glove with the visuals. Commissioned by Los Angeles ad agency, Team One, The Car and The Road, is a colorful and imaginative feast for the eyes and fun to boot!

Animated using Adobe Illustrator, After Effects and Photoshop with Autodesk Maya and hand drawn frames. The Car and The Road will be seen on all broadcast media: Cinema, TV and Web.

Better late than never – The Car and The Road and Prix Ars Electronica

Filed under: Festivals,Shorts,Spots — Betsy de Fries March 4, 2010 @ 5:25 pm

How delighted was I to get a Google alert this morning for LFC Short, The Car and The Road. It’s probably the first one ever for that short. Hey, not only that, but the file clearly states that TCATR made it into the prestigious Austrian animation festival, Prix Ars Electronica, in 2008. Prix Selection: Smart Worlds. ¬†How did we ever miss that in this day and age of all points bulletins at all times of the day and night 24/7? ¬†So, for all of you that missed it when it first premiered I’ve resurrected it from the archive and I’m featuring it here and now. Thank you Google Bot for all your hard and diligent work.

The Car and The Road: A Romance in Automation, follows the trials and tribulations of a sensible, straight road as he seeks to reinvent himself for the car he loves. Watch, as the road bares his inner passionate self to woo the fun loving car “that can do things other cars only dream about.” ¬†Sigh… a true love story for the modern era.

This charming work, directed by Jerry van de Beek and Betsy de Fries of Little Fluffy Clouds, was created for the Lexus Car Corporation.¬†Described by the Association Internationale du Film d’Animation (ASIFA) as,

“A lovely animated fable…”

~¬†Association Internationale du Film d’Animation

The Car and The Road pays homage and takes its inspiration from Chuck Jones’ Oscar winning film,¬†The Dot and The Line. Original composition for the almost 4 minute film was scored by Trivers-Meyers Music LA whose arrangement fits hand in glove with the visuals. Commissioned by Los Angeles ad agency, Team One,¬†The Car and The Road,¬†is a colorful and imaginative feast for the eyes and fun to boot!

Animated using Adobe Illustrator, After Effects and Photoshop with Autodesk Maya and hand drawn frames.¬†The Car and The Road¬†will be seen on all broadcast media – that’s Cinema, TV and Web.