Gold Awards and More for MDSX Missing Person

Created from just three still images, this latest spot for Middlesex Hospital Cancer Center is a tour de force of creative thinking coupled with incredibly skillful animation and effects.

Missing Person tells the story in first person of the tenacious courage of three amazing people, Kirk, Christine and Cemmy, and their individual fight to survive cancer with the help of Connecticut’s Middlesex Hospital.

Creatively we opted for an ultra slow motion, weightless feel to emphasize the sensitivity surrounding the subject and to capture the triumph of survival. Juxtapose this with fast moving, beautiful and innovative VFX used here to illustrate the amazing power of the medical technology used to bring about this result.

Part of a continuing campaign, Missing Person, took top honors at the 2014 Advertising Club of Connecticut. The campaign swept no fewer than 8 gold awards. Later the same month the Connecticut Art Directors Club gave it their order of excellence – a nice moment of recognition.

Created and animated in Adobe After Effects. VFX extras use Real Viz, Trap Code and Sapphire plug-ins.

Note from a Judge on MDSH Common Thread Campaign

We’ve written before about the Middlesex Hospital, Common Thread, TV spot. You’ve heard me talk about how tradition embraces modern technology and infuses both with humanity. All of which is the essence and simple truth of this campaign.

Over the year since the ad first aired the spot was entered into a number of award shows. One after another the spot and it’s online media adjuncts won or placed each time. However, it’s not often that you get to hear exactly what the judges think of your work but just this one time we did.

The quote here comes from, Jason Carreiro, speaking for the judges of the 2013 Connecticut Art Directors Club Awards.

Hospital and healthcare advertising tends to be fairly predictable — smiling patients and doctors in pristine hospital rooms with a reassuring voice-over and a tasteful piano soundtrack. The Middlesex Hospital TV spot surprised me with it’s bold execution. The beautiful, high-contrast animation and swirling, vibrant colors have an immediate wow-factor that forces the viewer to sit up and take notice.
The campaign narrative, The Smarter Choice for Care, speaks to the fact that Middlesex Hospital does things differently — embracing new technologies and ways of thinking about medicine and patient care. The design execution supports that claim perfectly. The spot is a wonderful example of how a creative execution can really make a concept sing.

Common Thread took the Connecticut Art Directors Club, Judges Award, plus three more Gold awards. Later that same year the commercial took three Gold Awards at the Advertising Club of Connecticut and was a finalist in the 2013 Global Awards. All of which made our hearts sing at a job well done.

Retin-A Micro – Exceedingly Good!

Creating interesting imagery for complex medical applications is no easy task. There are strict FDA guidelines to adhere to, seemingly insurmountable regulations and a plethora of almost incomprehensible technical language to distill into copy that can be easily understood by your fellow human being – or as our copy writer would say: Exceedingly hard!

But it can be done if you’re lucky enough to find a client that believes in their product enough to allow it to stand out from the crowd. “Let it be engaging and entertaining…” while getting the message across, was the brief.

In, Retin-A Micro, we take the viewer on a journey through a stylized creation of the product and illustrate, in a technical way, just how and why the product works. And it really does. Some things are magic and some things are just pure science at work.

Created as a video wall installation in Autodesk Maya, RETIN-A Micro, joins the Little Fluffy Clouds lexicon of award winners. The production received an Honorable Mention at the 2011 CLIO HEALTHCARE AWARDS and also captured an Award of Excellence at the 2012 RX CLUB AWARDS. So, we concur, Exceedingly Good!

Unbranded for UTA wins a 2010 Silver Telly Award

Unbranded, already a multi-award winning spot for agency Lipman Hearne and the University of Texas at Arlington, has just won another gong. This time a Silver Telly Award in the “Non-Traditional” category. While we’re not too sure exactly what that category is, given the maverick quality of the spot and it’s Unbranded attitude, we think that’s very fitting.

So, it’s all smiles here on the west coast at Little Fluffy Clouds and down south at UTA. See this larger than life commercial play at the Dallas Cowboy’s Stadium on the 17 story high Mitsubishi jumbotron – the largest TV screen in the world – and prepare to be WOWED by the accompanying stadium ribbons that wrap around the stadium while you watch your team play.

Unbranded and non-traditional – a winner in every sense of the word. Yes, Ma’am!

UTA Unbranded – a giant spot for the Dallas Cowboys stadium

Everything in Texas is big. Some say there ain’t nothing so big as the 17 story high, giant Mitsubishi TV screen that dominates the field of the Dallas Cowboys stadium where, Unbranded, plays to thousands of spectators at every game.

Now an award winning spot for Lipman Hearne and the University of Texas at Arlington, Unbranded is fun, colorful and jam packed with many different characters in many interesting situations. It brings to life in a very fun and immensely colorful way all the best programs that UTA has to offer and moves along at a really fast clip.

The Unbranded campaign is really a series of spots made both for broadcast and for multiple sized stadium screens ranging from the 17 story high Mitsubishi jumbotron – the largest TV screen in the world – to vertical HDTV screens situated in the public areas. Two accompanying :60 second “ribbons” circumnavigate the stadium in a continuously tiled loop. The ribbons use some assets from the ads but each has their own unique look and feel generating excitement as the best of stadium graphics do. Obviously seen at their best in situ at the Dallas Cowboys’ new football stadium, the spots themselves are easy to put on the website and reel but we still haven’t figured out a way to show the enormity of them plus the razamataz and WOW factor of the way everything looks in place. In a word – dazzling!

Both the :30 and :15 second commercials are airing regionally in the south and showing in rotation for the next two seasons at The Dallas Cowboys Stadium. Unbranded is one spot that might just blindside you.

Better late than never. The Car and The Road – Prix Ars Electronica

How delighted was I to get a Google alert this morning for LFC Short, The Car and The Road. It’s probably the first one ever for that short. Hey, not only that, but the file clearly states that TCATR made it into the prestigious Austrian animation festival, Prix Ars Electronica. Prix Selection: Smart Worlds. How did we ever miss that in this day and age of all points bulletins at all times of the day and night 24/7? So, for all of you that missed it when it first premiered I’ve resurrected it from the archive and I’m featuring it here and now. Thank you Google Bot for all your hard and diligent work.

The Car and The Road: A Romance in Automation, follows the trials and tribulations of a sensible, straight road as he seeks to reinvent himself for the car he loves. Watch, as the road bares his inner passionate self to woo the fun loving car “that can do things other cars only dream about.” Sigh… a true love story for the modern era.

This charming work, directed by Jerry van de Beek and Betsy de Fries of Little Fluffy Clouds, was created for the Lexus Car Corporation. Described by the Association Internationale du Film d’Animation (ASIFA) as,

“A lovely animated fable…”
~ Association Internationale du Film d’Animation

The Car and The Road pays homage and takes its inspiration from Chuck Jones’ Oscar winning film, The Dot and The Line. Original composition for the almost 4 minute film was scored by Trivers-Meyers Music whose arrangement fits hand in glove with the visuals. Commissioned by Los Angeles ad agency, Team One, The Car and The Road, is a colorful and imaginative feast for the eyes and fun to boot!

Animated using Adobe Illustrator, After Effects and Photoshop with Autodesk Maya and hand drawn frames. The short will be seen on all broadcast media – that’s Cinema, TV and Web.

Passion in Paris for LFC’s TODAY a la Festival NEMO

Could anything make your heart race more than Paris in the spring? Try animation + Paris + spring + being on the same bill of fare with director, Peter Greenaway. And while I’m at it, try being part of a festival that invites controversy by taking a stand against the lowest common denominator and openly stating that they will show only the best of the highest quality. Now add a true egalitarian splash by opening the festival up to all for free. Viva La France! Viva Festival NEMO!

Festival NEMO takes place in Paris and Issey-les-Moulineaux, France. Here you can see the best of French and International cinema and animation. For their 10th anniversary year, selections were purposefully chosen to give a lasting memory of what is most precious to cineastes – beautiful work of extraordinary quality, shown in optimal conditions. Festival Directeur, Gilles Alverez, states with passionate sentiments indeed, that:

“This is NEMO’s answer to the crumbling values of our art form by social networking sites like Facebook and the generalization of You Tube.”

NEMO showcases multimedia presentations and animations along with music videos and documentaries on such luminaries as Scott Walker, The Smiths, Sigur Ros, Holy Etienne, Daniel Johnston, John Cage, and Phillip Glass. Catch audio visual performances from Pageantry + Transforma, Ryoichi Kurokawa, Quayola, Adriaan Lokman, Otolab, Mikomikona, Mylicon and Scanner + TeZ as part of the Cinema Vivant!  A feast for the senses – let your passion rule.

TODAY screens as part of the Panorama International playing in Paris on Sun. April 12th at Axes Biarritz Salle de cinema and in Issey-les-Moulineaux, on Wed. April 18th at Le Cube.

Festival NEMO – Le Rendez-Vous Multimedia D’Arcadi. Panorama International des Nouvelles Images Experimentales, Cinema et Animations Innovants. April 10 – April 20.

TODAY Screens at Landmark as part of SFIAF

The San Francisco Film Society describes animation as being:

“Currently one of the most fertile, creative and productive forms in cinema and television… animation occupies a unique point between artistic, experimental, commercial and industrial media, ranging from the latest visual FX-based arthouse films to family-friendly cartoons.”

Such is the clarion call to join the San Francisco International Animation Festival, and us, in a lively and surprising animation celebration screening at San Francisco’s Landmark Theater.

TODAY, a Sundance Channel promotional film commissioned in association with JWT NYC as part of their, Billy Collins Animated Poetry series, was directed by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The film is an animated poem written by US Poet Laureate, Billy Collins, who narrates the piece.

Little Fluffy Clouds Sundance short, TODAY, screens  as part of the festival’s, Makers Dozen. This lively festival can be seen at the Embarcadero Center Cinema in San Francisco.

www.sffs.org for details.

Little Fluffy Clouds, TODAY, shows at The Art of Digital Show

Little Fluffy Clouds, Sundance studio short, TODAY, is one of the innovative pieces showing at, The Art of Digital Show, a unique international exhibition featuring all forms of digital art. The public is invited to the Opening Reception Gala and Awards Ceremony on October 6th at the Lyceum Theater Gallery, in San Diego’s historic Gaslamp Quarter. The Art of Digital Show runs through November.

Neal Benezra, director of the San Francisco Museum of Modern Art (SFMOMA), fielded 104 pieces to be exhibited from 2796 entries submitted by artists representing 40 countries. Mr. Benezra selected works which embody imagination, original vision, sophistication, message, content, creativity and technical skill. The show includes 83 fine art pieces, 18 video art pieces, a 3D modeled sculpture, a digitally designed textile piece, and an amazing interactive piece – all of which create a distinct exhibition environment.

“Digital artists are pushing the boundaries and more directly expressing what is in their imagination than in any other art medium. Our great love of this art form drives us to create a truly excellent presentation of digital art from around the world. Our goal is to elevate and promote digital art and to provide substantial benefits to the exhibiting artists.”

~ Steven Churchill, curator and founder of the event.

An estimated 1500 people, including most of the exhibiting artists, will attend the opening gala, and 20,000 people are expected to view The Art of Digital Show during the five-week run. A free 72-page show catalog will be available during the exhibit, featuring all of the selected images.

TODAY, is a Sundance Channel promotional film commissioned in association with ad agency, JWT NYC, as part of their, Billy Collins Animated Poetry series. It was directed by Little Fluffy Clouds‘ creative team, Jerry van de Beek and Betsy de Fries. The film is an animated poem. It is taken from the collection, Nine Horses, written by US Poet Laureate, Billy Collins. Mr. Collins narrates the film.

See: http://www.artofdigitalshow.com for details.

LFC brings Wisdom to IBM for – What Makes You Special?

An interesting multiple campaign of commercials is harder to achieve than you might think. There needs to be a link that ties them all together – yet each one must be distinct enough to stand out as a sparkling individual in its own right.

In, Leveraging, the latest spot in the IBM campaign – What Makes You Special? – the Rorschach takes a less prominent role as we focus on the notion of a mighty oak, firmly rooted in the ground, pulsating with the life-blood of a company and its vast array of data. Data that, through inspired wisdom, will be guided to its full potential.

The soft muted tones of the original Rorschach spot has given way to a richer canvas of plums, browns and yellows. The fish have made way for a wise owl. Yet still the sweep of camera and depth of perception, speak of a company fully involved with its greatest asset – its people and their ideas.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity that is also reflected in the original score penned by Trivers Myers Music.