Seizing opportunity is the theme of this second spot in the IBM campaign, What Makes You Special? In FLEXIBILITY the Rorschach moves to a more muted palette as we focus on the quick, cat-like energy, stealth and agility needed by any company to seize the moment.
The underwater world has given way to a decidedly painted desert feel and the fish replaced by a watchful tiger. In a world where speed of communication and an overall sense of timing are the essential tools of success this spot illustrates just how IBM has got you covered.
IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity and the original score is penned by Trivers Myers Music.