First in a series of shorts created around our childhood toys of yesteryear. Yo-Yo, is an eye candy catching abstract exploration through interwoven visuals and sound. Composed of a suite in four acts it depicts the elemental journey of an object as it moves through distinctly separate worlds. Acting as a catalyst, the Yo-Yo of the title, leads the viewer on a free fall journey through a tarantella of visuals and sounds, from a duo-toned black and white vortex, to a cavernous forested organic landscape and on into a distorted landscape of cool, turquoise, sunlit water and finally to rest in a platinum palace of clockwork mechanics. Woven just for the sheer thrill of it and set to a multi-layered soundtrack.
Riding the rough waves of a turbulent financial sea is the theme of, Up…Down…Up, a multi award-winning computer animated spot. Spinning a David and Goliath tale our investor’s tiny sailboat escapes the dragons of a turbulent market and financial ruin to live another day.
Fast paced, cinematic and an overall visual treat that illustrates the timeless message of the financial marketplace. This elegant, black and white, woodcut style combines traditional cel animation with unique techniques in 3D. LFC’s creative director, Jerry van de Beek, not only created, modeled, textured and animated the piece but also wrote a specific coded digital program, DIANA, to ensure perfect registration between the analogue, hand drawn cel animation and the 3D, digitally made animation – which comprises the majority of this spot. Bravo, say we, and judging by the many awards it received, everyone agrees!