Air – Awareness Campaign for the Steel City

Pittsburgh, Pennsylvania is a beautiful city of rivers and bridges with wide stretches of recreational areas but, like many of the north east industrial towns, the air quality is still not everything it could be. In an effort to identify and focus attention on this real environmental threat local philanthropists, The Heinz Endowments, have sponsored a multi-platform ad campaign – spearheaded by The Breathe Project and SF agency, Citizen – to encourage businesses and citizens to work together to provide a solution for the betterment of all.

Having a great affection for the Steel City, Little Fluffy Clouds was more than happy to step in and provide animation, VFX, color correction and motion graphics for such a worthwhile cause. The entire campaign includes on-air PSA’s, print, billboards and a 30 minute informational awareness film.

Air was voiced by Pittsburgh favorite actress, Blythe Danner, whose dulcet tone strikes just the right note to bring across the message. Airs regionally. Go Steelers!