Really good design books are hard to come by so we at Little Fluffy Clouds are more than pleased to be featured in one – which from the galleys to date – looks to be just that. Picture Perfect: Seeing and Understanding Color and Design, by Chris Dorosz and J.R. Watson, is an upcoming design publication by Fairchild Books, a division of Conde Nast Publications.
This extensive text/workbook takes an interactive approach to the study of color and design, highlighting the elemental importance for designers to understand how color is perceived, experienced, and manipulated in order to be used effectively in their designs. A highly visual text, Picture Perfect, will explore and apply the principles of color and design and help stir the imagination of today’s art and design students.
The Friskies images from Little Fluffy Clouds were chosen for their skillful use in paring the end “client”, in this case a cat, to the advertised product. An extract from the book expands on this and speaks eloquently of the processes at work in the design:
“Picking one color to work around in a design can establish a dominant impression, reference or mood. This Friskies cat food commercial has taken the orange color of a Tabby cat as the key color and expands it into an analogous palette using yellow oranges and red oranges. More subtly, it engenders feelings of warmth and happiness as it taps into primordial instincts of the regenerative powers of the sun.”
Picture Perfect: Seeing and Understanding Color and Design, by Chris Dorosz and J.R. Watson. Order your copy now.