LFC makes a world-class soccer player out of the Bud logo for DDB Chicago

In, Lo Goal!, there’s dynamic action on the Copa America football field as the Budweiser logo is transformed into soccer super star Number 9, Renaldo, scoring the winning goal of the match with his famous rainbow scissor kick. To the delight of fans everywhere he races round the stadium pulling up his shirt to reveal a cascade of thirst quenching Bud accompanied by the famous soccer scream of Angel Fernandez, “Goooooooooal!”

Created for DDB Chicago and Anheiser Busch this all CGI spot features audio and sound design by Machine Head.

LFC Digitally Creates a Traditional Black and White Woodcut Spot

Riding the rough waves of a turbulent financial sea is the theme of, Up…Down…Up, a multi award-winning computer animated spot. Spinning a David and Goliath tale our investor’s tiny sailboat escapes the dragons of a turbulent market and financial ruin to live another day.

Fast paced, cinematic and an overall visual treat that illustrates the timeless message of the financial marketplace. This elegant, black and white, woodcut style combines traditional cel animation with unique techniques in 3D. LFC’s creative director, Jerry van de Beek, not only created, modeled, textured and animated the piece but also wrote a specific coded digital program, DIANA, to ensure perfect registration between the analogue, hand drawn cel animation and the 3D, digitally made animation – which comprises the majority of this spot. Bravo, say we, and judging by the many awards it received, everyone agrees!

LFC graphically illustrates the versatility of the Number 3

In this highly graphic and colorful spot we take a lesson in versatility and learn to spot the three in every situation. In a fun romp through this :30 second spot one graphic scene melds into the next. From the double 3’s in a lucky clover, to the two ends of a dog’s bone, right on down to the shadow that surrounds your stripy beach umbrella.

As the man with the voice says:

3’s can make you money when they turn up on your Instant Numbers game lottery card…


So itch that scratch and win.

Made for the New York State Lottery. Animated in Adobe Flash, Illustrator and Autodesk Maya and rendered with Mental Ray Images. Audio, music and sound design by Black Market NYC.