LFC reprises 1930’s rubber-hose style for Coca-Cola’s Delivery Truck

Coke Delivery Truck is the award-winning sequel to Coke Factory. This quirky spot takes the same inspiration from jazz age animations of the 1920’s and 30’s.

Using a mixed media approach it melds traditional 2D cel in combo with 3D animation by using Little Fluffy Clouds’ proprietary code, DIANA, to synchronize the two mediums.

The same animal characters are on the road again, this time with a mission to deliver Coca-Cola to dry and despondent Dusty Town. The delivery truck stalls and loses its color when it runs out of the cola beverage that nourishes the treadmill-running mouse powering the truck.

No problem … a fresh new bottle of ice-cold Coca-Cola appears and a refreshing sip of Coke inspires the mouse to run all the faster as they go on their merry way. Once again when you’re looking for fun there’s Always Coca~Cola.

 

LFC Digitally Creates a Traditional Black and White Woodcut Spot

Riding the rough waves of a turbulent financial sea is the theme of, Up…Down…Up, a multi award-winning computer animated spot. Spinning a David and Goliath tale our investor’s tiny sailboat escapes the dragons of a turbulent market and financial ruin to live another day.

Fast paced, cinematic and an overall visual treat that illustrates the timeless message of the financial marketplace. This elegant, black and white, woodcut style combines traditional cel animation with unique techniques in 3D. LFC’s creative director, Jerry van de Beek, not only created, modeled, textured and animated the piece but also wrote a specific coded digital program, DIANA, to ensure perfect registration between the analogue, hand drawn cel animation and the 3D, digitally made animation – which comprises the majority of this spot. Bravo, say we, and judging by the many awards it received, everyone agrees!