LFC premieres Pringles icon, Mr.P, in a series of spots for P&G

Accompanied by classic blues, pop and hip-hop anthems Little Fluffy Clouds brings the Pringles icon to life. With live action footage shot by, Dave Meyers, this international four spot campaign marks the world premiere to full animation of the line art character Mr. Pringles.

In the two versions of the pumped-up, Dance Party, Mr. P gets down as the not-so-bad-assed rapper lip synching to the wildly popular rap hit, JUMP, with specially written lyrics by House of Pain. In the highly colorful, Pool Party, a more soulful Mr. Pringles makes a splash with the ladies to the tune of Bill Withers, USE ME UP. In the final spot, Road Trip, a happy Mr. Pringles and four friends make tracks and have a good time singing along to the Cliff Richard hit, SUMMER HOLIDAY.

Originally conceived as a national campaign the success of the spots spurred Grey Worldwide to run them internationally in South America, Europe and Japan transferring them to film for cinema release in specific markets. An additional spot, Jo-Jo using the Screaming Jay Hawkins version of, I PUT A SPELL ON YOU, was released separately.

Computer animation with live action footage.


LFC graphically illustrates the versatility of the Number 3

In this highly graphic and colorful spot we take a lesson in versatility and learn to spot the three in every situation. In a fun romp through this :30 second spot one graphic scene melds into the next. From the double 3’s in a lucky clover, to the two ends of a dog’s bone, right on down to the shadow that surrounds your stripy beach umbrella.

As the man with the voice says:

3’s can make you money when they turn up on your Instant Numbers game lottery card…


So itch that scratch and win.

Made for the New York State Lottery. Animated in Adobe Flash, Illustrator and Autodesk Maya and rendered with Mental Ray Images. Audio, music and sound design by Black Market NYC.