When Ian Lumsden, the UK’s most revered animation blogger, reviews your work it’s more than an honour. It’s a testament to his unwavering ability to sort through all noise, and regardless of paid PR, level the playing field. His focus is on good animation and speaks only to that. So, it is in itself a reassurance that even in this commercially overloaded world, and somewhere within the overcrowded bandwidth, there’s a person out there of great wit and intelligence who notices – and some how it makes it all worthwhile.
Thank you Ian for everything you do to promote incredible animation from around the world with no thought of financial gain and industry sway. Yours is a review worth having.
It is a pleasure to see the work of skilled professionals and Jerry van de Beek and Betsy de Fries (littlefluffyclouds) are consummate professionals. Bose: The Power of Sound embraces a host of animation techniques, from 2D to 3D to origami. Jerry is a master, artist and technician both, employing whatever software, or scissors, it takes to convey the message.
Given a high end product like Bose, it figures the one minute piece requires something extra special. Technologically advanced article waveforms emanate from the music itself, scissored horses and cranes soar through the skies and scarlet sampans traverse the ocean; there is even a mathematical Fibonacci sequence of numbers in free flight.
This orchestral and visual feast is a masterclass. I’ve not asked but I guess the ad is linked to the tsunami that hit Japan. The giant wave crashes down and soaring out of the explosion red flowers climb towards the moon. It seems like a rebirth to me, a proud nation responding to devastating adversity.
I need to add that I had intended, and still do, to write about two other ads in the small (in size not stature) California studio’s impressive library of work, one a very traditional cartoon (like they used to do it) and, secondly, a follow-up to an earlier piece I had written about on the blog. But I got waylaid. Jerry, by the way, hails from the Netherlands and Betsy from the UK. It’s warmer in California.
One of the best independent animation blogs on the internet today is Ian Lumsden‘s UK, http://www.animationblog.org. Chock full of incredible animation and interesting observations, Ian Lumsden, who apart from facilitating this blog is not actually in the media or the animation biz.
Ian has a unique perspective on animation. Quite simply he profiles what he likes. Oblivious to the PR hype that so often surrounds a project and keeps a few chosen companies constantly in the public eye, Ian zeroes in on the way a piece makes you feel while barely mentioning the technique. I like that because that’s the way a good animation should be – thrilling you with it’s content yet so expertly made that the technique employed is almost invisible. I think life is all about the journey taken and that journey is filled with emotion not software.
I send him everything we do as much because I value his honest and constructive criticism as because I like to see LFC’s work recognized by his blog. When Ian reviews your work it’s a notice worth having. Here’s what he had to say about our first CALU spot, Journey.
“Jerry van de Beek and Betsy De Fries comprise the small but perfectly formed Little Fluffy Clouds, a California based company that from what I can make out seems to turn its adroit hand to whatever project is put its way. Take, Journey, a 30 second ad for the California UniversityofPennsylvania. Watch how the curved blue line moves outwards towards a rowing boat before we alight at the university campus, gradually being populated by students, the buildings and trees such warm colours, to be whisked upwards, above the entire university, a community set inside a blue sea. Pastoral and enticing, the freshness of it all makes one want to start again. A watercolour mix of 2D and 3D, using Maya and After Effects, college life as one might wish it to be. Parents would certainly. Clean living. And a very cool ad. There’s more work on their website, for some very prestigious clients, as indeed is CALU. I want to go there.”
I like reading blogs as much as writing one myself. In fact I often neglect mine in favour of reading others. So, imagine how great it felt when I checked in on fellow Brit, Ian Lumsden’s, intricate animation blog and found our piece, TODAY, there – In Praise of Barack Obama. Here’s an excerpt from what Ian had to say.
“It seems appropriate on a grey day here when such little light as exists is cast by events across the Atlantic. The words resonate with hope and the CGI piece is beautifully crafted by the design team, co-founders, Jerry van de Beek and Betsy de Fries. Quintessentially American rural landscape on a perfect Spring day, butterflies, canary let out of its cage, splinters of light, flowers and a young couple squinting in the bright sunlight: the piece unfolds and matches the rich voice of the narrator and lyrical beauty of the poem. Lovely and uplifting.”
Thanks Ian for discovering our work and pairing us with this breathtaking moment in history.