LFC brings Wisdom to IBM for – What Makes You Special?

An interesting multiple campaign of commercials is harder to achieve than you might think. There needs to be a link that ties them all together – yet each one must be distinct enough to stand out as a sparkling individual in its own right.

In, Leveraging, the latest spot in the IBM campaign – What Makes You Special? – the Rorschach takes a less prominent role as we focus on the notion of a mighty oak, firmly rooted in the ground, pulsating with the life-blood of a company and its vast array of data. Data that, through inspired wisdom, will be guided to its full potential.

The soft muted tones of the original Rorschach spot has given way to a richer canvas of plums, browns and yellows. The fish have made way for a wise owl. Yet still the sweep of camera and depth of perception, speak of a company fully involved with its greatest asset – its people and their ideas.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity that is also reflected in the original score penned by Trivers Myers Music.

Seize the Day for IBM’s What Makes You Special? Campaign

Seizing opportunity is the theme of this second spot in the IBM campaign, What Makes You Special? In FLEXIBILITY the Rorschach moves to a more muted palette as we focus on the quick, cat-like energy, stealth and agility needed by any company to seize the moment.

The underwater world has given way to a decidedly painted desert feel and the fish replaced by a watchful tiger. In a world where speed of communication and an overall sense of timing are the essential tools of success this spot illustrates just how IBM has got you covered.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. Each individual spot is given it’s own visual identity and the original score is penned by Trivers Myers Music.

 

LFC undergoes Rorschach Inkblot testing for IBM

The little web banner that could. Created as an internet web banner this was a production that was too good to only be seen on the web. LFC found such a creative way to deliver the IMB message in seeking – What Makes You Special? – it became a multi-platform ad campaign reaching from the web into broadcast and print and even onto the cinema screen.

Almost like a mini cult film, the three spots, Alignment, Flexibility, and Leveraging, took on a life of their own showing in animation festivals around the world, including the SIGGRAPH Computer Animation Festival and the first ever, stereoscopic Dolby 3D Spring Festival.

This initial spot shows how, in the dimensional space of an organic free-flowing inkblot, a narrative is told of a company situated in many parts of the world but tightly connected at the core. Using soft, muted tones and playing freely with the movement of patterns, a rush of ink and a sweeping camera – people, ideas, jobs and more are revealed in a global inter-connected dance.

IBM – What Makes You Special? – is a cross media campaign for all devices including web, TV, Cinema and Print. This series of spots are animated using Adobe Illustrator, After Effects and Autodesk Maya, along with hand-drawn illustrations. A lyrical and dreamy tour de force made for Ogilvy Interactive and set to an original and intricate sound design and score by the incomparable, Trivers Myers Music.