How does it feel to have speed at your fingertips? That’s the query in, What’s it Like?, an amazingly fast paced 60 second spot made for Verizon.
Evincing a profusion of animation techniques the Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries, decamped to NYC to produce this action packed spot. Ensconced at the famous, but now defunct, Curious Pictures motion capture studio, a skillful team was quickly assembled to create “visual speed” with a Film Noir comic book twist.
In less than no time the spot was animated, using Autodesk Maya, Adobe After Effects and Motion Capture data, and our question was answered – it was fast alright!