In a year of “brilliant and creative animated commercials…” Little Fluffy Clouds was awarded kudos by being chosen for one of Animation Magazine’s Anicomm Awards, “magnificent seven”. Woo Hoo!
“We couldn’t take our eyes off the screen when this eye-popping and effective Sundance Channel interstitial premiered last May. Part of the network’s, Billy Collins Action Poetry series, the piece is an animated recreation of the U.S. Poet Laureate’s poem, which describes a perfect spring day. Animated in Illustrator, After Effects and Maya, along with hand-drawn illustrations, the short features dancing butterflies and flowery fields. Yet, it’s definitely not your typical saccharine carpe-diem package. It works its magic on you effortlessly.
TODAY is a Sundance Channel promotional film commissioned in association with JWT/NYC. It is part of their, Billy Collins Animated Poetry series and was directed by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The film is an animated poem originally written by US Poet Laureate, Billy Collins, for his Nine Horsescollection. Mr. Collins narrates the piece.
Happily for us, HAFF, included TODAY among its list of luminary animated films. We can only say, dank u wel! Showcasing the very best of animation worldwide the Holland Animation Film Festival is a premiere European animation event that takes place bi-annually in the famous dutch town of Utrecht.
TODAY, a Sundance Channel promotional film commissioned in association with JWT/NYC as part of their, Billy Collins Animated Poetry series, was directed by Little Fluffy Clouds‘ creative team, Jerry van de Beek and Betsy de Fries. The film is an animation of a poem written by US Poet Laureate, Billy Collins, who narrates the piece.
A multi award winning short, commissioned by Sundance Channel for their Billy Collins Action Poet, series.
TODAY describes a spring day so perfect – depicted in the film via dancing butterflies, floating dandelion wishes and capricious reveries all set in a flowery field outside a half-timbered cottage – that its beauty inspires an exuberance that threatens to cross over into violence.
The psychological landscape of TODAY is an otherworldly experience. It’s close to reality, contains iconic motifs and real objects but something takes it to another place. The sky, the water and the landscape blend together. The sun is too yellow. The earth too scorched, the flowers too bright. Lilies float innocently on a stream, Dandelion wishes float in the air and birds fly by – but there’s a feeling of menace trapped just beneath the surface.
As the piece progresses a darker interior emerges and we’re left wondering if it’s a random moment of madness or just a stray thought because today is just that kind of day.
The network’s, Billy Collins Action Poet series, won a slew of awards including a Cannes Palme D’Or. The poem was taken from the collection, Nine Horses (2002). Mr. Collins narrates the film which was directed by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The poem was animated in Adobe Illustrator, AFX and Autodesk Maya along with hand drawn illustrations.