Spring has sprung and tax day blues have turned to eco-green thoughts. So, now is the time for all good people to come to the aid of the party and get down to your Toyota dealer’s ZERO IN EVENT. Shake up your life, have some fun and help out the planet.
This zippy little special offer campaign of five spots on steroids was created in two weeks flat, made possible by the fun, creative and collaborative team effort between Little Fluffy Clouds and the agency of record.
The car was created and animated in Maya. The 3D camera data was exported to Adobe After Effects, where all other elements were added as needed to be able to change out offers on a clicks notice.
Prius, it’s the Number One car line in California. Treat yourself get a fantabulous deal on a Toyota Prius and Let’s Go Places!
You know how Toyota owners love their cars? Yes we do! Well Toyota fans everywhere often post to #TrueStory on Twitter to say why. So it seemed only right to give this love a wider audience and make a series of spots to show the world just how dedicated we are!
In, #TrueStory, a campaign made for the newly minted, HL&P, we took these “tweets of love” and placed them in the center of our vision. Atop of these, text thought bubbles, sit tiny worlds made up of miniature sets showcasing the essence of this grass roots celebration. Each vignette brings a riot of color and an ingenious mix of tangible materials with just a tad of whimsy on that same reality. Everything is playful, modern and fun. And better still these spots leap off the screen every time they play on the TV or the web.
Sometimes an entire campaign of spots is a lovely thing to do. You get to play out a theme in more ways than one. For, Toyota #TrueStory, we got to explore and blur the edges of reality across all these commercials. These tiny worlds, based on Toyota owners’ tweets, make for a lively animated campaign indeed. So, text your love to, Toyota #TrueStory, and Let’s Go Places!
What do Americans like to do best? Drive, drive, drive! Hey people, it’s a vast and beautiful country out there and there’s lots to see. But in this age of rising gas prices how can we satisfy our yearning to explore, save money and still be true to our conscience and the planet by being ever “greener”?
Well, like Toyota says in this ad campaign drive a hybrid and you can have it all. Statistics show that you can drive more 535 miles in a Prius averaging 50 MPG. Catch Lucy as she drives across the country underlining the point and take a quiz on-line at www.toyota.com to see which car fits your needs. Toyota – Do the Math.
Nimbly animated by our very own team here at Little Fluffy Clouds, this multi-spot full campaign includes TV, print, radio and web. Voiced by San Francisco favorite, Denny Delp. Lucy airs from April 2012. It’s fast, it’s fun and it’s cost effective – Save the Planet!