You know how Toyota owners love their cars? Yes we do! Well Toyota fans everywhere often post to #TrueStory on Twitter to say why. So it seemed only right to give this love a wider audience and make a series of spots to show the world just how dedicated we are!
In, #TrueStory, a campaign made for the newly minted, HL&P, we took these “tweets of love” and placed them in the center of our vision. Atop of these, text thought bubbles, sit tiny worlds made up of miniature sets showcasing the essence of this grass roots celebration. Each vignette brings a riot of color and an ingenious mix of tangible materials with just a tad of whimsy on that same reality. Everything is playful, modern and fun. And better still these spots leap off the screen every time they play on the TV or the web.
Sometimes an entire campaign of spots is a lovely thing to do. You get to play out a theme in more ways than one. For, Toyota #TrueStory, we got to explore and blur the edges of reality across all these commercials. These tiny worlds, based on Toyota owners’ tweets, make for a lively animated campaign indeed. So, text your love to, Toyota #TrueStory, and Let’s Go Places!