In a continuing foray into live action, Little Fluffy Clouds director Jerry van de Beek, explores with visuals, graphics and music, the dreams and plans of today’s independent investor in, Portraits, two companion pieces for brokerage company, TD Ameritrade.
Conceived as personal moments in busy lives both spots were shot on location, one at work and one upon arriving home. With deft use of slow motion, enhanced with VFX and text graphics, the viewer is drawn into a seminal and private moment. A space where time slows down and the outside world becomes very still - allowing ideas to spin through the mind in free fall motion - giving the modern day, time-crunched person, a breath for inspiration to formulate just the right plan of action.
Both spots, Office and Home, were filmed on the same day in snowy Denver, Colorado using a small but very nimble crew. Footage was then transferred and transported to LFC here in sunny California for editing, post, color grading and VFX using Autodesk Maya and Adobe After Effects. Once again, Trivers-Myers, composed original music on a theme for both spots. These sponsorship ads air on all PBS stations.