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Announcing the Arrival of It’s a Wonderful Loaf!

It’s a Wonderful LoafTake a moment to watch the trailer for Little Fluffy Clouds’ latest animated whimsy, It’s a Wonderful Loaf. Written and narrated by economist and educator, Russ Roberts, this 60-second teaser is the lead in to the full, almost 7-minute, poem.

Artfully created in a painterly style, evoking the water color paintings of artists, J.M.W. Turner and John Singer Sargent. The animation is set in a colorful, dreamy, stylized pre-WWII Europe.

The original score, which fits the animation like a glove, was penned by the talented duo at pop Tuna, Monica Pasqual and BZ Lewis.

This extraordinary poem by EconTalk pod caster, Russ Roberts, is an ode to the hidden harmony that is all around us. The lyrical verse explores the seemingly magical ways that we anticipate the needs of others without anyone actually orchestrating things.

Dive deeper into Russ Roberts’ teaching and philosophy here at: http://www.wonderfulloaf.org


LFC scoops up Telly Awards for As The River Flows

Telly AwardsThe 38th Annual Telly Awards has announced this years recipients. Little Fluffy Clouds scooped up two Telly's for their river otter, ecology animation, As The River Flows. The Telly Awards recognize outstanding international video and film productions and for more than 25 years the Telly statuette has been a symbol of creative excellence.

“We're really happy to have been honored with such industry recognition." Said Betsy de Fries, producer and director at Little Fluffy Clouds. "The Telly Award is a celebrated prize and we are thrilled to have taken awards in every category we entered.”

This three-minute, highly colorful, prismatic animation was made for the River Otter Ecology Project. ROEP is a Bay Area, not-for-profit, dedicated to the continued well being of these charismatic little creatures. The steady comeback of the river otter to our northern California watershed is an prime indicator of the general good health of the system overall.

“We are lucky to have such a wealth of diverse clients who bring wonderful projects our way.” Said Little Fluffy Clouds' creative director, Jerry van de Beek. “and the recognition by our peers who jury The Telly Awards, for our creative efforts, is doubly gratifying.”

As The River Flows, can be seen in many international animation and film festivals.


Tiburon International Film Festival

Tiburon International Film FestivalAt Little Fluffy Clouds, we’re always proud to showcase our latest animations on the film festival circuit. It's always an honor to be amongst the films chosen for a world-renown festival but perhaps the sweetest of all is to be chosen for your local world-renown festival, and one such is the Tiburon International Film Festival.

Often called the “United Nations of Cinema”, TIFF is an annual event that seeks to promote greater understanding of the world and its many cultures through the artistic medium of film. Well, we’re certainly down with that!

As The River Flows, will screen as part of the Marin Film Makers night on Monday, April 17 2017 at 8pm at the Tiburon Play House on Beach Street. Directors, Jerry van de Beek and Betsy de Fries, will be on hand for an audience Q & A at the end of the show. We hope to see you there. www.tiburonfilmfestival.com

And while you're at it read this great shout out for LFC in the Marin IJ written by Colleen Bidwill. See the full article here. www.marinij.com


As The River Flows

As The River FlowsA spectacular animation for this World Otter Day, one as colorful and charismatic as the playful creatures themselves. As The River Flows follows the River Otter on a journey through the northern California watershed from the High Sierras to Tomales Bay. As scenes unfold we see a complete snapshot of their lives, from water to land, from day to night, and from season to season.

Created for the River Otter Ecology Project with the hope that, through greater exposure, they may continue to educate and work with government and corporations alike to provide a conduit between these appealing little creatures and an ever-increasing human presence.

Actor and nature lover, Peter Coyote, graciously lent his distinct voice to the project and award-winning musical team, John Trivers and Elizabeth Myers of Trivers-Myers Music in LA, stepped up to provide the gloriously haunting score for the animation.

Perhaps this statement for the animation sums up the essence of what we have and what is at stake here.

“Life in the Northern California watershed is a shared proposition. The system is complex and easily unbalanced. The return of the charismatic River Otter, ambassador to our watershed, is a beacon of hope to encourage continuing wetland restoration and conservation. Balancing this fragility is the responsibility of us all.”

Great article in the Huffington Post about the Music Composer Liz Myers who was so gracious in lending her talent to this project. www.huffingtonpost.com

See another great story about this animation in Stash Media! www.stashmedia.tv


Now A Golden Pixie for LFC plus a Telly Award!

Pixie awardWinning a Gold Pixie award for Middlesex Hospital’s, Innovation, was a great way to start the New Year! Now let’s add another accolade to the embarrassment of riches for this great campaign - a 2016 Telly Award. LFC's, Jerry van de Beek, directed the beautifully filmed live action and then gave it extra sparkle with his striking and inspired VFX. We're happy to say that both juries of the 2016 Pixie's and the 2016 Telly’s agreed. Go Jerry go! A job well done!

In 2015 we wrote about, Innovation, which was our latest spot for Middlesex Hospital and part of a larger on going campaign of commercials, print, outdoor media and digital content for that client. Then we learned that the campaign had been honored with a Gold award in the B2C category at the 2015 MITX Awards. So the Pixie Award is carrying on a great tradition.

Often viewed as a quality, caring hospital, Middlesex was not top of mind for delivering complex care. The reality is that Middlesex Hospital has competitive facilities, staff and technology capabilities, but dogged with the perception of a less sophisticated hospital.

Their goals: change their perception to be the clear first choice for healthcare in their area, increase market share and increase service line procedures.

Statistically the campaign has achieved all of this and more. Now Middlesex Hospital is recognized as being, as the tagline reads: The Smarter Choice for Care.

  • 24% increase in overall web traffic
  • 107% increase in visits to the cancer center page
  • 38% increase in service line share of visit
  • 30% increase in top of mind awareness
  • 271% increase in ad recall

The Massachusetts Innovation and Technology Exchange (MITX) is a nonprofit trade association for the digital marketing and Internet business industry located in Boston. Well done, Primacy!


Innovation - The Intersection of Talent and Technology.

Middlesex Hospital Innovation is the title and theme of this latest campaign for Middlesex Hospital. LFC directed the beautifully filmed live-action. Striking animation and inspired VFX ingeniously transform the visuals, echoing groundbreaking advances in medical technology, by providing a specific unique graphic link that integrates the whole.

“Our design challenge was to come up with elegant motion graphics that felt high tech but that were integrated with the live action to such a degree that they supported the action of our talent. An intrusive technical overlay on top of a human in action can easily look scary. We wanted to ensure that the image looked and felt organic and that the motion was driven by the action of the actor.”

Innovation is part of an on going campaign of commercials, print, outdoor media and digital content by LFC for this client who have reported a 271% increase in ad recall and a 30% increase in top of mind awareness since the initial campaign began. Now those are some analytics we can get behind!


Original MDSX Spots Win Silver Telly Awards

Middlesex HospitalSeems like we're doing nothing but write about our latest Middlesex Hospital campaign. Now we get to revisit the spots that began this award-winning sweep. Common Thread and Missing People, the first two commercials in the series, have each won a Silver Telly - their highest honor.

Common Thread tells the potent story of how, at Middlesex, tradition embraces modern technology and infuses both with humanity. Three vignettes sweep us in an upward journey from medical treatment to a place of restored health where a person can fully resume the enjoyment of life.

Telly AwardsMissing People is the story of survival. Every year 7.6 million people die from cancer worldwide. For each of those people there are countless meaningful moments missed. The talented doctors and leading-edge technology at Middlesex changed that for these three people and put them back into the moments they otherwise could have missed out on.

The Telly Awards was founded in 1979 and is juried by over 500 accomplished industry professionals. With nearly 12,000 entries worldwide less than 10% are chosen as winners of the Silver Telly.


Gold Awards from the Advertising Club of Connecticut

Connecticut Art Directors ClubPart of an on going campaign, Missing Person, for Middlesex Hospital, took top honors at the 2014 Award Show. The campaign swept no fewer than 8 golds.

Later the same month the Connecticut Art Directors Club gave it their order of excellence – a nice moment of recognition.


MDSH Common Thread Campaign Judged with Accolades

Middlesex HospitalSince Common Thread first aired, the spot has won or placed in every Award Show it was entered. You don’t often get to hear exactly what the judges think of your work, and why, but just this one time we did. Here, Jason Carreiro, talks about the TV ad.

“Hospital and healthcare advertising tends to be fairly predictable — smiling patients and doctors in pristine hospital rooms with a reassuring voice-over and a tasteful piano soundtrack. The Middlesex Hospital TV spot surprised me with its bold execution. The beautiful, high-contrast animation and swirling, vibrant colors have an immediate wow-factor that forces the viewer to sit up and take notice. The campaign narrative, The Smarter Choice for Care, speaks to the fact that Middlesex Hospital does things differently — embracing new technologies and ways of thinking about medicine and patient care. The design execution supports that claim perfectly. The spot is a wonderful example of how a creative execution can really make a concept sing.”

Common Thread took the Connecticut Art Directors Club, Judges Award plus three more gold awards. That same year, the Advertising Club of Connecticut, gave it three gold awards. It was also a finalist at the 2013 Global Awards. Our hearts sing at a job well done!