Innovation lives at the intersection of talent and technology a concept that is at the heart of this latest campaign, produced and directed by Little Fluffy Clouds, for Primacy and Middlesex Hospital.
The idea of innovation is the lingua franca describing the constant push for advancement and excellence in all fields of medicine by the talented and collaborative teams at work in this groundbreaking facility.
Similarly, striking animation and inspired visual effects ingeniously transform the visuals, echoing the advances in medical technology by providing a specific unique graphical link that integrates the live action with animation and special effects.
Our design challenge was to come up with elegant motion graphics that felt high tech but that were integrated with the live action to such a degree that they supported the action of our talent. An intrusive technical overlay on top of a human in action can easily look scary. We wanted to ensure that the image looked and felt organic and that the motion was driven by the action of the actor.
Innovation is part of an on going campaign of commercials, print and digital content by LFC for this client who have reported a 271% increase in ad recall and a 30% increase in top of mind awareness since the campaign began. Now those are some analytics we can get behind.
Often, in this age of celebrity worship, recognition of some of life's true heroes goes unnoticed. This Saul Bass inspired motion graphic short is part of a larger health initiative campaign focusing on some of those great inventors in science and medicine.
Dramatic, vibrant and striking, yet deceptively simple, the piece uses bold graphics emphasized by a vivid color palette and direct messaging to create a good, strong effective piece to succinctly tell the compelling story of surgeon, Frederick Banting and his determination to find a treatment for diabetes.
In 1920, working on a hunch, Banting made one of the greatest discoveries to benefit mankind ever - the correlation between diabetes and insulin.
Banting struggled to get his theory recognized and funded so that he could make, refine and demonstrate it's effectiveness. He refused to take no for an answer lobbying for a laboratory and some simple supplies.
Working day and night with associate, Charles Best and research student, James Collip, he finally persevered in distilling a treatment for a disease that is incurable to this very day. Insulin is still the only treatment for diabetes, making the difference between life and death for millions of people worldwide.
In 1923 he was jointly awarded the Nobel Prize for physiology and medicine, sharing his prize winnings with Best. In a great humanitarian gesture, Banting sold the rights for the patent to the University of Toronto for just one dollar, ensuring that insulin could forever more be available to anyone in need.
As a full service production company we’re always happy to be called upon to take up something that’s often thought of as a less “sexy” form of advertising. Medical illustration for print is one such field. Before you click away to that car commercial remember that there’s a challenge to be had in each and every print ad and none more so than in pharmaceuticals.
There’s a philosophy here that goes back centuries, even before da Vinci created his illustrations of Man. A unique collaboration exists between you - as the visual translator of complex technical information - and the many scientists, pharmaceutical professionals and overseeing government agencies that labor in this field.
It’s your job to create striking imagery that, with just one glance, accurately conveys the purpose of the product whilst also elevating the manufacturer you represent. Here, examples of such ads that fulfill that demand.
Spring has sprung and tax day blues have gone. So now is the time for all good people to come to the aid of the party and get down to your Toyota dealer’s ZERO IN EVENT. Shake up your life and have some fun.
This zippy little special offer campaign of five spots on steroids was created in two weeks flat, made possible by the fun, creative and collaborative team effort between LFC and the agency of record.
The car was created and animated in Maya. The 3D camera data was exported to Adobe After Effects where all other elements were added as needed so as to be able to change the offers on a clicks notice.
Prius, it’s the Number One car line in California. Get a fantabulous deal on a Toyota Prius and Let’s Go Places!
A rising moon, a star-lit sky, a gentle ocean of drifting Sampans, brightly colored fish, tumultuous waves, origami paper boats, prancing horses, soaring kites, folding cranes all moving in a carousel and dancing through a landscape peppered with eye catching VFX. Set this to a powerful soundtrack and this exploration is the Power of Sound.
Using simple animation accompanied by programmed expressions, POS, is an interesting take on the character of sound. The animation, running at just over a minute, is a pretty good example of a mostly 2D piece using 3D cameras in 2D space, coupled with occasional CG models to underscore the use of technology in sound applications today
The sampans, water, moon, ocean and background skies are made using only particles and projected lights. These are not models. The "waveform" is also particle based with movement initiated by the soundtrack. VFX, using plug-ins, comprise the transitions. The origami horses, boats, kites and cranes are all 2D, as is the floating text and the "Golden Ratio" shell animations. The larger shell in that scene is it's 3D counterpart.
There are moments in the life of an animation when the subconscious takes over - even in a commercial - and so it was here, where Power of Sound became less about the technology and the message and more of an artistic response.
Bose', The Power of Sound, is a perennial favorite on the animation circuit being featured in no less than six major festivals. The spot also took a Platinum Pixel award at the 2012 Pixies.
Created in Autodesk Maya and Adobe After Effects. The stunning VFX extras use Real Viz, Trap Code and Sapphire plug-ins.
The Mercedes-Benz SLR 300 is a machine like no other - sleek, sensual and legendary - the ultimate in bling. Not just one of the fastest production cars in the whole world - with a top speed of 207 MPH - but a veritable goddess among luxury automobiles. A possession so indulgent it's positively out of this world.
So while the star of the spot is the McLaren SLR 300 undoubtedly the star of Little Fluffy Clouds studio is our creative + animation director, Jerry van de Beek, who modeled the car from available photographs and without the aid of any factory specs or use of a cad cam versions. Working with partner, Betsy de Fries, the two designed and directed the spot together.
Van de Beek animated the entire piece, writing specialized shaders, applying final gathering techniques, rendering complex layers and finally compositing the spot in Adobe After Effects. The stunning VFX extras use Real Viz, Trap Code and Sapphire plug-ins, and were skillfully actualized to create a look as luxurious as the car itself.
Out of This World is an original spot designed, directed and animated by Little Fluffy Clouds.
The Mercedes-Benz SLR 300, Out of this World, spot was a star at the SIGGRAPH Computer Animation Festival and was featured in many other animation festivals worldwide.
Most of us look back at our time in university with true fondness. It’s a time of amazing achievement and pivotal moments when dreams turn from aspirations into reality and every second is shared with friends that we carry with us for the rest of our lives. This is the story of Journey and Built, a companion campaign for the California University of Pennsylvania.
LFC’s, Jerry van de Beek, breathes life into these moving paintings. The effect of the growing color palette, as it washes over the canvas to create vivid moments and fleeting glimpses of the university buildings and the students that make up the life-blood of the campus, is nothing less than stunning.
Effortlessly the camera sweeps us along, sometimes gently back to gradually orbit around the characters and at other times determinedly forward, echoing the storyline. This allows us to fully take in the pastoral scene laid before us and also to see the students going about their day. In both spots a gentle pullout transports us skyward over the rooftops of older and newer buildings, to lay the entire campus before us cradled in the crook of the river bend upon which the university sits.
Executed in an elegant painterly style these pieces are a kaleidoscope of beautiful imagery that recreates the textured and layered look of a traditional watercolor. Created using Autodesk Maya and Adobe After Effects with hand-drawn images, which are then painted. Composite, color correction and post, was handled in-house. Music - Big Science.
LFC's spots for the California University of Pennsylvania, Journey and Built are two more animation festival favorites. This CALU campaign also garnered Platinum Pixel Awards at the 2012 Pixies.
You know how Toyota owners love their cars? Yes we do! Well Toyota fans everywhere often post to #TrueStory on Twitter to say why. So it seemed only right to give this love a wider audience and make a series of spots to show the world just how dedicated we are!
In, #TrueStory, we took these "tweets of love" and placed them in the center of our vision. Atop of these text thought bubbles sit tiny worlds made up of miniature sets showcasing the essence of this grass roots celebration. Each vignette brings a riot of color and an ingenious mix of tangible materials with just a tad of whimsy on that same reality. Everything is playful, modern and fun. And better still these spots, created in Autodesk Maya and Adobe After Effects and Illustrator, just about leap off the screen every time they play.
Sometimes an entire campaign of spots is a lovely thing to do. You get to play out a theme in more ways than one. In, Toyota #TrueStory, we got to explore and blur the edges of reality across all these commercials. These tiny worlds, based on Toyota owners' Tweets, make for a lively animated campaign indeed. So, text your love to, Toyota #TrueStory, and Let's Go Places!
Factory and Delivery are multi award-winning, colorized black and white spots. These quirky little ads take inspiration from the jazz age, Rubber Hose style animations of the 1920's and 1930's and come complete with their very own classic Jazz Age soundtrack.
Both spots feature a bunch of adorable animal characters and star equally adorable, anthropomorphic, trucks, buildings and machines.
Factory tells the story of two side-by-side factories. One is black and white, sad and gloomy, here little characters make pizza at a feverish pace. The other bounces along in full color, cheerfully releasing the effervescent bubbles that fill the bottles of Coke. Seeing the sad faces over the way, the happy factory invites them over for a picnic of Coca~Cola and pizza. All ends well.
Delivery, sees us on the road again with a mission to deliver Coca-Cola to dry and despondent Dusty Town. When the truck stalls and loses its color, a fresh new bottle of ice-cold Coke is found to nourish the treadmill-running mouse powering the truck. One refreshing sip inspires the mouse to run all the faster and they go on their merry way.
These amazingly popular spots won a slew of awards, both were winners of AnniComs and Creativity Awards amongst many others. The commercials were heavily featured at SIGGRAPH Computer Animation Festivals and both their, “making of...” were the subject of Sketches panels. Excitingly they were shown at almost every animation festival circa 1997-1998. Both spots were written about extensively for their innovative look and the precision synchronization between the 2D and 3D mediums, all of which is taken for granted today.
These two adorable ads were made using a mixed media approach of traditional cel and 3D animation. Little Fluffy Clouds proprietary software, DIANA, was created to synchronize the two art forms.
Known for infusing their ad campaigns with irreverent comedy BSS+P came up with the genius idea of stripping a bunch of actors down to their skinny, skin skivvies in the freezing snow to illustrate the miracle of Columbia Sportwear’s patented, Omni-Heat, and the little silver dots.
But what if there just isn’t enough snow or the sky isn’t blue enough? Enter Little Fluffy Clouds to create that magic powder and add some sleight of hand VFX, as well as to color grade the film. This fine performance speaks for itself.
A series of dynamic CGI spots illustrate just how Cox TV’s new interactive service brings the world right into your living room.
Through Cox you can get everything from weather, news, email, entertainment listings, and even effortlessly play games on your TV - with just the click of a remote.
These spots use a constantly moving camera and a set of fast paced graphics to illustrate just how iTV becomes ME TV and creates the world of COX TV. Created using Autodesk Maya and Adobe After Effects.
In the dimensional space of an organic free-flowing inkblot a narrative is told of a company located in many parts of the world but tightly connected at the core. Using soft, muted tones and playing freely with the movement of patterns, a rush of ink and a sweeping camera, people, ideas, jobs and more are revealed in a global inter-connected dance that speaks of a company fully involved with its greatest asset – it’s people and their ideas.
The entire campaign covers themes essential to a thriving corporation, ranging from internal agility coupled with market-place flexibility, the cat like stealth in knowing when to seize the opportunity and the leveraging of data to be guided wisely to it’s fullest potential.
Illustrated by means of characters, situations, color palettes and movement. Fish swim serenely on a pacific blue field, a Tiger watches from a muted desert-like canvas, and a wise Owl contemplates the world from a richly toned mighty oak. All are worlds in which speed of communication and an overall sense of timing are the essential tools of success. The rich visual and aural coda reveals for us an insight into how IBM approaches the challenge.
Making an interesting, multiple-campaign of ads that are lyrical and a tour de force, is harder to achieve than you might think. There has to be a link that unites them as one - yet each one must be distinct enough to stand out as a sparkling individual in its own right. So each spot is given it’s own visual identity, also reflected in the original score by Trivers-Myers Music.
The brief for this cross media campaign was originally for web banners but the success of the visuals in telling the company’s story led the spots to be used for all devices including web, TV, Cinema and Print. IBM Rorschach was animated using Adobe Illustrator, After Effects, Flash, Autodesk Maya and hand-drawn illustrations.
The IBM campaign, What Makes You Special?, was chosen for the SIGGRAPH Computer Animation Festival.
Follow the trials and tribulations of a sensible, straight road as he seeks to reinvent himself for the car he loves. Watch in awe as The Road bears his soul, along with his inner passionate self, to woo the fun loving and flirtatious Lexus - “that can do things other cars only dream about...” Sigh...a romance in automation for the modern era.
This charming work, directed by Jerry van de Beek and Betsy de Fries of Little Fluffy Clouds, was created for the Lexus Car Corporation. Described by the Association Internationale du Film d'Animation (ASIFA) as:
"A lovely animated fable..." ~ Association Internationale du Film d'Animation
The Car and The Road pays homage and takes its inspiration from Chuck Jones' Oscar winning film, The Dot and The Line.
Original composition for the almost 4 minute film was scored by Trivers-Meyers Music, whose arrangement fits hand in glove with the visuals.
The Car and The Road is a colorful and imaginative feast for the eyes and is fun to boot! Animated using Adobe Illustrator, After Effects and Photoshop with Autodesk Maya and hand drawn frames.
The Car and The Road, was honored at the famous avant garde Austrian, Prix Ars Electronica festival. it was awarded a Prix Selection in the "Smart Worlds" category. This little short was seen on all broadcast media – that’s cinema, TV and web.
Riding the rough waves of a turbulent financial sea is the theme of this multi award-winning spot. Spinning a David and Goliath tale our investor’s tiny sailboat escapes the dragons of a fluctuating market and financial ruin to live another day.
Fast paced, cinematic and an overall visual treat that illustrates the timeless message of the Up...Down...Up, of the financial marketplace. This elegant, black and white, woodcut style combines traditional cel animation with unique techniques in 3D.
Little Fluffy Clouds creative director, Jerry van de Beek, not only created, modeled, textured and animated the piece but also wrote a specific coded digital program, DIANA, to ensure perfect registration between the analogue, hand drawn, cel animation and the 3D, digitally made animation - which comprises the majority of this spot. Animated in Softimage using LFC' propriatory software, DIANA.
Bravo, say we, and judging by the many awards it received, everyone agreed! Up…Down…Up, was a winner of the coveted, hand cast, winged figure statue from the London International Animation Awards, received a bronze Clio, a Creativity award and a SF Art Directors Club award. The spot was a wow at the SIGGRAPH Computer Animation Festival and the “making of...” was the subject of an overflowing Sketches panel. We liked that!
Created from just three still images, this latest spot for Middlesex Hospital Cancer Center is a true tour de force of creative thinking coupled with incredibly skillful animation and effects.
Missing Person tells the story of the tenacious courage of three individuals, Kirk, Christine and Cemmy, and their fight to survive cancer with the help of Middlesex Hospital.
Creatively we opted for an ultra slow motion, weightless feel, to emphasize the sensitivity surrounding the subject and to capture the triumph of survival. Juxtapose this with fast moving, beautiful and innovative VFX we also illustrate the amazing power of the medical technology used to bring about this result.
This latest spot for Middlesex Hospital, Missing Person, took top honors at the 2014 Advertising Club of Connecticut. The campaign swept no fewer than 8 gold awards. Later that month the Connecticut Art Directors Club gave it their order of excellence - a nice moment of recognition.
Created and animated in Adobe After Effects. VFX extras use Real Viz, Trap Code and Sapphire plug-ins.
Tradition embraces modern technology and infuses both with humanity. That’s the simple truth of this spot for Middlesex, a hospital group so confident of their mandate they can step outside the expected, both in services and design.
Hand drawn, tinted illustrations on aged textured paper are the foundation of Medicine. In centuries gone by and still today they are used with great success to explain new and breakthrough technologies in the Medical Sciences. These illustrations evoke a feeling of tradition, one that speaks also to the very best of doctor-patient relationships. And it’s these traditions that are symbolic of the human touch we all crave when being cared for at a time when we feel at our most vulnerable.
In the modern world we also rely on the latest technology, placing our trust in the hands of state of the art equipment and expertly trained physicians, to eradicate illness and to restore us to health. This is the mission of a successful hospital group.
Here we seek to embody the very idea of tradition and humanity and weave it into the design style. To add the new with the tried and true and echo the message, creating the dynamic, appealing, all encompassing story of Middlesex Hospital and how it can be the common thread between you and a healthy long life.
The Middlesex Hospital, Common Thread, campaign took the Judges Award, plus three more Gold awards at the 2013 Connecticut Art Directors Club. That same year, Common Thread, took another three golds at the Advertising Club of Connecticut Awards. The spot was also a finalist in the 2013 Global Awards.
Showcasing a new menu of salad entrees for McDonalds.
This fun, colorful and hip spot pays homage to hardworking, time crunched women everywhere as they move through their day in the service of others – perhaps reserving just a little time for themselves. As the lady says, “Queen for a day.” And why not?
This cute and sassy spot is enough to kick start anyone’s day! Created in Adobe Illustrator and Adobe After Effects.
In a continuing foray into live action, Little Fluffy Clouds director Jerry van de Beek, explores with visuals, graphics and music, the dreams and plans of today’s independent investor in, Portraits, two companion pieces for brokerage company, TD Ameritrade.
Conceived as personal moments in busy lives both spots were shot on location, one at work and one upon arriving home. With deft use of slow motion, enhanced with VFX and text graphics, the viewer is drawn into a seminal and private moment. A space where time slows down and the outside world becomes very still - allowing ideas to spin through the mind in free fall motion - giving the modern day, time-crunched person, a breath for inspiration to formulate just the right plan of action.
Both spots, Office and Home, were filmed on the same day in snowy Denver, Colorado using a small but very nimble crew. Footage was then transferred and transported to LFC here in sunny California for editing, post, color grading and VFX using Autodesk Maya and Adobe After Effects. Once again, Trivers-Myers, composed original music on a theme for both spots. These sponsorship ads air on all PBS stations.
Our very own Lara Croft leads you on in a high-speed chase from the Dacha through the streets of Moscow, to escape - as only a fast gal can - into the wild galactic territories of outer space.
Could she have made it without the aid of Russia’s Internet telecom giant, Megafon, and the fast, continuous speeds with all that it promises?
Live action lensed with the amazingly versatile Red camera. Raw files were imported on the fly directly into our CG pipeline. The all digital environments and animation were created in Autodesk Maya and Adobe After Effects and Illustrator. Definitely indispensable tools for all your breakneck, production deadlines. Nostrovia!
Everything in Texas is big. Some say there ain’t nothing so big as the 17-story high, giant TV screen that dominates the field at the Dallas Cowboys Stadium. That’s where this amazing spot, and it’s accompanying stadium ribbon and specialized versions for oversized TV monitors, plays to thousands of spectators at every game and in all parts of the stadium.
Unbranded, is a Telly award-winning spot. It’s jam packed with characters and situations that bring to life all the great programs that University of Texas - Arlington has to offer.
The project was created in Autodesk Maya and Adobe After Effects. Music is by Big Science. Now get on down to the Dallas Cowboys and learn a thing or two!
Unbranded, made for the University of Texas at Arlington, was honored with a 2010 silver Telly Award.
A multi award winning short, commissioned by Sundance Channel for their Billy Collins Action Poet, series.
TODAY describes a spring day so perfect - depicted in the film via dancing butterflies, floating dandelion wishes and capricious reveries all set in a flowery field outside a half-timbered cottage - that its beauty inspires an exuberance that threatens to cross over into violence.
The psychological landscape of TODAY is an otherworldly experience. It’s close to reality, contains iconic motifs and real objects but something takes it to another place. The sky, water and landscape blend together. The sun is too yellow. The earth too scorched, the flowers too bright. Lilies float innocently on a stream, Dandelion wishes float in the air and birds fly by - but there’s a feeling of menace trapped just beneath the surface.
As the piece progresses a darker interior emerges and we’re left wondering if it’s a random moment of madness or just a stray thought because today is just that kind of day.
TODAY, one of Sundance's, Billy Collins Action Poet series, won a slew of awards including an AniComm and a Creativity. The series won the prestigious Cannes Palme D'Or. TODAY was featured at Annecy, the Holland Animation Film Festival (HAFF), Anima Mundi, the Art of Digital Show, SFIAF, SIGGRAPH, KAFI, Coyote, Festival NEMO Arcadia and many others.
The poem is taken from the collection, Nine Horses (2002). Mr. Collins narrates the film which was directed and animated by Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries. The piece uses Adobe Illustrator, AFX and Autodesk Maya along with hand drawn illustrations.
Accompanied by classic blues, pop songs and hip-hop anthems this international TV and Cinema campaign marks the world premiere to full animation of the Procter and Gamble line art character, Mr. Pringles.
In the pumped-up, Dance Party, Mr. P gets down as the not-so-bad-ass rapper, lip-synching to the wildly popular hit, JUMP, with special lyrics by rap stars, House of Pain. In the highly colorful, Pool Party, a more soulful Mr. P makes a splash with the ladies to the tune of Bill Withers, USE ME UP. In, Road Trip, a happy Mr. P and four friends make tracks and have a good time singing along to the Cliff Richards hit, SUMMER HOLIDAY. Finally in, Jo-Jo, Mr. P hangs in the Bayou with a Pringles loving ‘Gator and reprises the Screaming Jay Hawkins’ hit, I PUT A SPELL ON YOU.
Originally conceived as a national campaign the success of these spots spurred P & G to run them internationally in South America, Europe and Japan also transferring them to film for cinema release.
Spark is the well-known and ubiquitous Walmart company logo. Giving it life on the screen and imbuing it with plenty of personality was our job.
This cute little animation shows how the Spark logo can interact with, and even showcase, the products the company sells.
The jolly music that accompanies Spark, was created by Triver-Myers Music.
In a candid, behind-the-scenes look at the barnyard American Idol auditions for TV, seven barnyard characters try their luck, and win - or lose - in a big way.
The nonchalant Goat sweeps past us, the broken-hearted Cow sobs at the door, “Speak to the Hand!” gestures the disappointed Duck, leaving us in no uncertain terms about how he feels. But four lucky critters - the Bunny, the Rooster, the Prairie Dog and the Pig - make it on to the Colorado Lottery scratch card.
And they jump, and they strut, and they scoot and they fly before their eager friends and family, as captured by the exit camera. In, AUDITIONS, it's ee-i-ee-i-dough indeed!
Pittsburgh Pennsylvania is a beautiful city of rivers and bridges with wide stretches of recreational areas and parks but, like many of the North East industrial towns, the air quality is still not everything it could be.
In an effort to identify and focus attention on this real environmental threat local philanthropists, The Heinz Endowments, have sponsored a multi-platform ad campaign - spearheaded by The Breathe Project - to encourage businesses and citizens to work together to provide a solution for the betterment of all.
Having a great affection for the Steel City, Little Fluffy Clouds was more than happy to step in and provide animation, VFX, color correction and motion graphics for such a worthwhile cause. The entire campaign includes on-air PSA's, print, billboards and a 30-minute informational awareness film.
Air, is a multi-spot campaign that includes TV, Bill Boards, Print and Radio. Air, is voiced by Pittsburgh favorite actress, Blythe Danner, whose dulcet tones strike just the right note to bring the message across. Airing regionally. Go Steelers!
It’s the Pachinko game of a lifetime when the Power Ball is on a roll. As ticket sales reach $100 million - and lottery fever sweeps the nation - the red Power Ball comes out to play.
In a riot of fast moving color the Power Ball racks up points, jumping over white balls, bouncing off bumpers and pinging the flippers as this all CGI animated pachinko game moves faster and faster towards the jackpot.
Created for the Kentucky State Lottery using Autodesk Maya. Got your ticket?
This 2-hour HD special takes an in-depth look at roller coasters. Not just as the fun rides they are but into the science behind them. How are they conceived and constructed? What is the human experience inside the mind and body of a rider? What are the physics and the psychological impacts of riding a roller coaster? And what exactly is the future of Super Coasters?
All these questions and more are explained and our animations give you the visual coda to really understand. We jump on for the thrill of the ride but there’s a lot more to it than that. It all comes down to the science of G forces.
Little Fluffy Clouds gave some of these animations a blueprint look to set them apart from the live action footage. It gives the mind a visual resting place so that the brain can assimilate the highly technical information that is being set forth. Of course, others call for a sexier VFX look. Super Coasters written, directed and produced by Noel Dockstader.
Take a lesson in visual versatility and learn to see the 3 in every situation. In this fun romp one graphic scene melds into the next. Find the winning number in the double 3’s of a lucky clover. Spot the 3’s in the two ends of a dog’s bone. Check out that shadow around your striped beach umbrellas and find those 3’s lurking there.
As the man with the voice says, “3’s can make you money when they turn up on your instant numbers game lottery card...”. Scratch that itch to win!
Animated in Adobe After Effects. Black Market created the unique sound design.
Video Wall installation for trade shows.
Creating interesting imagery for complex medical applications is no easy task. There are strict FDA guidelines to adhere to, seemingly insurmountable regulations and a plethora of almost incomprehensible technical language to distill into copy that can be easily understood by your fellow human being - or as our copy writer would say: Exceedingly hard!
But it can be done if you're lucky enough to find a client that believes in their product enough to allow it to stand out from the crowd. Engaging and entertaining whilst getting the message across was the brief.
So, in Retin-A Microspheres, we take the viewer on a journey through a stylized creation of the product and illustrate, in a technical way, just how and why the product works. And it really does. Some things are magic and some things are just pure science at work.
Created as a video wall installation in Autodesk Maya, RETIN-A Micro, joins the Little Fluffy Clouds lexicon of winners. The production received an Honorable Mention at the 2011 CLIO HEALTHCARE AWARDS and also captured an Award of Excellence at the 2012 RX CLUB AWARDS. Exceedingly good!
In 1993 ScFi writer, Vernor Vinge, wrote an essay entitled The Coming Technological Singularity. That essay opened the door to a theory firing the imagination of both scientists and the public alike. Simply stated it recognizes the creation of superhuman artificial intelligence and presages a moment of no return one at which, "the human era will be ended". This event horizon for the human race is of such advance it’s believed that no current models of reality are sufficient to predict beyond it.
10 years later futurist computer scientist, Ray Kurzweil, writes his lifework on the notion of this theory: The Singularity is Near: When Humans Transcend Biology. Kurzweil makes many predictions for the future of the Singularity and mankind. This fired the neurons of many scientists worldwide and debate ensued on the accuracy of these predictions which has raged on in academia ever since.
Fast-forward to now and the timely release of documentarian, Doug Wolens film, The Singularity. He speaks with leading futurists, computer scientists, AI experts, and philosophers, who turn over the question like a Rubik’s Cube. Those who insist this paradigm shift is only decades away emphasize that we’re on the cusp of creating nanotech machines which can patrol our bloodstream and repair cellular damage, athletes with jacked-up genetic code who sprint like gazelles, and an internet that downloads directly to the mind along with medical labs housing computer-replicated brains, working by the thousands, to cure disease.
Intriguing? I think so. Little Fluffy Clouds was happy to provide the animated elucidations that accompany the many entertaining interviews that explain the deep and diverse concepts of The Singularity.
What do Americans like to do best? Drive! Drive! Drive! Hey people, it's a vast and beautiful country out there and there’s lots to see. But in this age of rising gas prices how can we satisfy our yearning to explore, save money and still be true to our conscience and the planet by being ever "greener"?
Well, like Toyota says drive a hybrid and you can have it all. Statistics show that you can drive more than 535 miles in a Prius averaging 50MPG. Catch Lucy as she drives across the country underlining the point and take a quiz on-line at www.toyota.com to see which car fits your needs. Toyota - Do the Math.
Nimbly animated in Adobe After Effects, this multi-spot full campaign includes TV, print, radio and web. It's fast, it's fun and it's cost effective - Save the Planet!
How does it feel to have speed at your fingertips? That's the query in, What's it Like?, an amazingly fast paced 60 second spot made for Verizon.
Evincing a profusion of animation techniques the Little Fluffy Clouds creative team, Jerry van de Beek and Betsy de Fries, decamped to NYC to produce this action packed spot.
A skillful team was quickly assembled to create "visual speed" with a Film Noir comic book twist.
In less than no time the spot was animated, using Autodesk Maya, Adobe After Effects and Motion Capture data, and our question was answered – it was fast alright!
In a painterly style, reminiscent of a watercolor on vellum, Au Petite Mort, tells the story of life at the edge of the world – that place where water meets sky.
Attracted by the motion of an iridescently winged dragonfly, a predatory fish leaps from an ever-flowing river and in one sudden moment of carnal lust and abject destruction, vanquishes a life.
Rain falls, leaves blow in the chill wind, and the sky darkens as the fish re-enters his kingdom. From above a brightly colored float splashes into the water. Attached, a beautiful but barbed iridescently winged lure.
A favorite on the animation festival circuit, Au Petite Mort, is animated in Softimage, along with hand drawn images, with extensive layering of each scene in the composite. Pop Tuna created the original score. APM - a true tale of karmic repercussion.
Exploration of the Citi logo was the brief. We chose to make them bold, direct, clear and simple.
When you are dealing with a corporation’s identity we think that’s the right way to go.
Seen here, Echo, Meccano and Bridge.
Created in Autodesk Maya and rendered using Mental Ray Images.
Lunchables Party is the latest in a continuing series of kids spots for Oscar Meyers. It stars the irrepressible Lunchables Brigade, of Oscar, Maya and Abel.
In this episode the firm friends bring their own brand of explosive fun, mayhem and chaos to the school playground. Follow the action where just opening a pizza box sets off a party to be reckoned with.
One of the Lunchables school yard regulars, young Buck, only has eyes for the best tasting pizza ever, and even though confetti, balloons, streamers and hi jinx happen all around him his rapture for that pizza never wanes.
Airs nationally on Cartoon Network, this 30-second spot was created using Autodesk Maya and Adobe After Effects.
Squeezing through a crack on high the water droplet fell downward. Falling - then SPLASH - landing on a sleek, smooth surface. Now it crawls, seeking a way, along channels of metal.
The sleeping organic pod woke to the gentle touch of liquid running along its skin. The tank pods, receiving an activation signal, swarmed into action surrounding the ship. Preparations began as the pod ascended the beam for launch…
Neptune is an in-house project, created in Autodesk Maya and Adobe After Effects, using Mental Ray Images to render.
We would lay odds that anyone in the entire world hearing that fabulous nasal twang saying, “Uh-Oh!” in such a disarming way, would smile and say “Fran Drescher!” She’s that well known. Star of film, TV and stage and now a political envoy for, Women’s Health Issues, Fran Drescher is an inspiration who comes through life’s triumphs and adversities with grace, style and always a smile.
This cute, graphic animation, made in the signature caricature style of, Robert Risko, stars Fran and her beloved Pomeranian. It’s used as her Production Show Credit and personal logo. We loved working with Fran and we love this little animation too. Created in Adobe After Effects with hand drawn images and voiced by the irrepressible gal herself.
First one in a series of shorts created around our childhood toys of yesteryear. Yo-Yo, is an eye candy catching abstract exploration through interwoven visuals and sound. Composed of a suite in four acts it depicts the elemental journey of an object as it moves through distinctly separate worlds.
Acting as a catalyst, the Yo-Yo leads the viewer on a free fall journey through a tarantella of visuals and sounds, from a duo-toned black and white vortex, to a cavernous forested organic landscape and on into a distorted landscape of cool, turquoise, sunlit water, finally to rest in a platinum palace of clockwork mechanics.
Woven just for the sheer thrill of it and set to an in-house designed multi-layered soundtrack. Created in Softimage and rendered in Mental Ray Images.
A movie trivia game show series featuring a quirky bunch of hi-tech-lo-tech robots that inhabit the vast world of the CINEMANIA stage, all living inside their individual letters.
Distinct in style and personality, Limricky, Translatron, Sketchy, Samnesia and Arbitroid, play the game while interfacing with an off-screen announcer. A CG combo of found objects and robotics, with an eye to the future and a nod to the past, keeps these “Bots” lively, innovative and fun and gives the show a playful zany humor.
CINEMANIA - an original production for the AMC Network and as we like to say – before there was Mad Men there was CINEMANIA. Created in Softimage and Adobe After Effects.
Dynamic action on the Copa Americas Tournament football field as the Budweiser logo is transformed into soccer super star, Renaldo, Number 9, scoring the winning goal of the match with his famous rainbow scissor kick.
To the delight of fans everywhere he races round the stadium and in final triumph pulls up his shirt to reveal a cascade of thirst quenching Bud to the accompaniment of the famous soccer scream of, Angel Fernandez, "Gooooooooooooal!"
This spot marks the first time Budweiser allowed it’s logo to be animated and from the reception it received it was a winning idea. Animated in Autodesk Maya and Adobe After Effects with sound design by Machine Head.
More in the Little Fluffy Clouds series of shorts, created around our childhood toys of yesteryear. Jack is a cute, round, sturdy little toy ... or is he?
Jack packs a tightly coiled spring, triggered by a clock ticking down like a mischievous egg timer. When the timer reaches a crucial point he springs, creating visual mayhem, producing a Little Fluffy Clouds logo.
A long suffering Santa tries his best to deliver Christmas gifts to the world while Rudolph and the reindeer team go round and round in circles unable to find their way.
This darling little Christmas ad for Radio Shack has a crinkled paper, a stop motion look and feel with a sweet Christmas musical score and some very, very funny copy - given a brilliant delivery.
Hey, it's not often you can say that the voice over for a spot you're working on is priceless but the V/O in this ad is just so great we cracked up the entire time we were in production. Created in Autodesk Maya and Adobe after Effects.
MERRY CHRISTMAS ALL!
In this sweet and comedic retelling of, The Night Before Christmas, our affable St. Nick rises to the challenge on a particularly hard Christmas Eve.
Told in continuing episodes, our Santa almost gets caught in the act of delivering the gifts, then has to run to the store to replace broken lights, and finally finds himself snapped in mid delivery by a little girl in PJ’s wielding a digital camera.
How does Santa resolve this dilemma? Watch these spots and find out. Sponsored by Walgreens for Hallmark Channel. Animated in Autodesk Maya and Adobe After Effects.
In this two spot campaign, styled like a video game, hip urban every man and hero, ANAAKII, sports LUGZ shoes and clothing on his dynamic ride through a futuristic New York cityscape. Moving with style we track him from constantly changing vantage points on his neo-realistic journey, challenged at every step of the way to make crucial decision points and move on to the next level of the game. One long extended camera move takes him through the labyrinth of the game.
See ANNAKII, leaping from skyscrapers, sliding down the trusses of the Manhattan Bridge, free falling into the unknown red fog, landing on a floating traffic signal, hopping from moving cab to moving cab and riding a mail delivery tube through a secret doorway to somersault onto a moving runway at a fashion show. It’s now that ANNAKII makes his final decision, to reign down double happiness on Cloud 9.
Set to an original track by rapper, Pharoahe Monch, Decide & Conquer is a cross platform media campaign, encompassing outdoor media, TV and print.
Now A Golden Pixie for LFC
Winning a Gold Pixie award is a great way to start the New Year! Another accolade for the Middlesex Hospital campaign, this time for, Innovation. LFC's, Jerry van de Beek, directed the beautifully filmed live action and then gave it extra sparkle with his striking and inspired VFX. We're happy to say that the jury of the 2016 Pixie's agreed. A job well done!