Little Fluffy Clouds | San Francisco Bay Area Animation, Production and Design Studio

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LFC
 -  About the Studio

about lfc
about lfc
about lfc

Multi award-winning Bay Area production studio Little Fluffy Clouds, founded in 1996 by creatives, Betsy De Fries and Jerry van de Beek, specializes in high-end motion graphics and animation.

Talented, imaginative, experimental yet pragmatic, Little Fluffy Clouds, brings a unique edge to concept design, live action with integrated motion graphics, state-of-the-art VFX, character development, 2D and 3D animation, title sequences and all forms of interactive and mobile media.

Their compulsion for storytelling, interwoven with a constant eye for exploration, development and investment in the latest technologies, allows this talented duo to think freely, to playfully question, concept, dream, draw, code, animate, produce and deliver experiences that enable their clients’ ideas to shine. Diversity of style is the studio's byword.

Jerry van de Beek
 -  Creative Director

Jerry van de Beek Creative Director Little Flufy Clouds animation studio

Jerry is LFC’s co-founder and is the director of many award-winning productions. He likes nothing more than experimenting with the latest software to ensure that he remains at the forefront of new technologies. Staying hands-on, by applying his designs in 2D, 3D, VFX and live-action, he mixes up the usual to arrive at the unusual.

Jerry also programs, forging pioneering techniques for the seamless integration of traditional and digital animation, used in such industry awarded commercials as, Mainstay’s Up…Down...Up and his many Coca~Cola spots. He personally codes the LFC website using the latest in HTML5 and Javascript and is always in the avant garde of all techniques relating to interactive and mobile devices.

Prior to LFC Jerry worked for some of the best production houses in Europe before setting sail for the US to join Colossal Pictures in San Francisco as an animation director.

Jerry is an avid photographer using the medium as the means to capture a narrative in real time.

Jerry’s animations are often seen on the international animation festival circuit and in multiple art publications.

Betsy de Fries
 -  Executive Producer

Betsy de Fries Executive Producer Little Flufy Clouds animation studio Writer, poet and mixed media artist, Betsy is also LFC’s founder, art director and producer. Her checkered past includes theatres, nightclubs, performance spaces and international art collectives.

Prior to LFC Betsy was Senior Producer for New Media & Interactivity at the legendary, animation powerhouse, Colossal Pictures. After many years spent on live action sets as a scenic painter, set dresser, stylist and art director, she opted for the relative sanity of emerging new media, first producing, Where Next Columbus: Mission to Mars, the Smithsonian’s National Air & Space Museum’s longest running interactive exhibit. Betsy then joined the creative team at Apple Computer’s Discovery/Zenda Studio. A stint at Paramount Media Kitchen, conceiving and producing interactive TV pilots, eventually led her back to the extremely production oriented Colossal Pictures and finally to found Little Fluffy Clouds.

Betsy’s work can be seen on the international animation festival circuit and in multiple art publications. All latest work and items of interest can be viewed on the LFC website and the aptly named, a cumulus, animation blog. Betsy hales from London but now lives happily in California with her dog, JAX.

Awards & Publications

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Awards - festivals:
MITX Awards 2015 – Gold
Telly Awards 2014 - Silver(X2)
Advertising Club of Connecticut 2014 – Gold
Advertising Club of Connecticut 2013 – Gold (X8)
2013 Global Awards
2012 RX Club Awards
2011 Clio Healthcare Awards
Pixie Awards 2012 – Platinum (X2)
SIGGRAPH: 1996, 1997, 1998, 1999, 2003, 2008, 2010
Telly Award 2010 - Silver
Dolby Labs 2009 3D Stereoscopic Film Festival
Paris International NEMO Film Festival 2008, 2009
Montreal International Animation Festival 2008, 2009
Creativity 37 - Silver Award
Prix Ars Electronica 2008
San Francisco International Animation Festival 2007
Annecy 2007
KAFI 2007
Coyote Film Festival 2007
Clio Award - Bronze
Anima Mundi 1997, 1998, 2003, 2007
Anicomm World Animation Celebration 1998, 2007
London International Advertising Awards
Creativity 27 - Gold Award
San Francisco Ad Club Award
Holland Animation Film Festival 1998, 2006
Tenerife Advertising Festival 2006
IV'03 London 2003
World Animation Festival Pasadena
Milano Premio Imagine
Tokyo Multimedia Grand Prix
Bruxelles Le Festival Du Dessin Anime
Monaco Pixel Ina
Montreal Cyberworld
Ottawa International Animation Festival
Direction Magazine

Publications:
Conde Nast 2010 - Picture Perfect: Seeing and Understanding Color and Design.
Ilex Publication 2010 - A Critical Guide to the 3 Minute Animated Short.
Sybex Publication 2009 - Professional Digital Compositing.
Harper Collins 2008 - Creativity 37 Annual.
Hells Kitchen 2008 - Total Animation.
Taschen GmbH 2005 - Animation Now!
Premiere Publication 2004 - Inspired 3D Short Film Productions.
IDN-Flips 2004 - Animation 7
Rockport 2003 - The Best of 3-D Graphics.
MacMillan/New Rider 2000 - Inside Softimage.
Rockport 1999 - Computer Animation - A Whole New World.
LFC
 -  News

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Original MDSX Spots Win Silver Telly Awards

newsSeems like we're doing nothing but write about our latest Middlesex Hospital campaign. Now we get to revisit the spots that began this award-winning sweep. Common Thread and Missing People, the first two commercials in the series, have each won a Silver Telly - their highest honor.

Common Thread tells the potent story of how, at Middlesex, tradition embraces modern technology and infuses both with humanity. Three vignettes sweep us in an upward journey from medical treatment to a place of restored health where a person can fully resume the enjoyment of life.

newsMissing People is the story of survival. Every year 7.6 million people die from cancer worldwide. For each of those people there are countless meaningful moments missed. The talented doctors and leading-edge technology at Middlesex changed that for these three people and put them back into the moments they otherwise could have missed out on.

The Telly Awards was founded in 1979 and is juried by over 500 accomplished industry professionals. With nearly 12,000 entries worldwide less than 10% are chosen as winners of the Silver Telly.


2015 - More Gold Awards for the MDSX Campaign

newsA few days ago we wrote about, Innovation, our latest spot for Middlesex Hospital part of a larger on going campaign of commercials, print, outdoor media and digital content for that client. Today we learn that the campaign has been honored with a Gold award in the B2C category at the 2015 MITX Awards.

Often viewed as a quality, caring hospital, Middlesex was not top of mind for delivering complex care. The reality is that Middlesex Hospital has competitive facilities, staff and technology capabilities, but dogged with the perception of a less sophisticated hospital.

Their goals: change their perception to be the clear first choice for healthcare in their area, increase market share and increase service line procedures.

Statistically the campaign has achieved all of this and more. Now Middlesex Hospital is recognized as being, as the tagline reads: The Smarter Choice for Care.

  • 24% increase in overall web traffic
  • 107% increase in visits to the cancer center page
  • 38% increase in service line share of visit
  • 30% increase in top of mind awareness
  • 271% increase in ad recall

The Massachusetts Innovation and Technology Exchange (MITX) is a nonprofit trade association for the digital marketing and Internet business industry located in Boston. Well done, Primacy!


Innovation - The Intersection of Talent and Technology.

news Innovation is the title and theme of this latest campaign for Middlesex Hospital. LFC directed the beautifully filmed live-action. Striking animation and inspired VFX ingeniously transform the visuals, echoing groundbreaking advances in medical technology, by providing a specific unique graphic link that integrates the whole.

“Our design challenge was to come up with elegant motion graphics that felt high tech but that were integrated with the live action to such a degree that they supported the action of our talent. An intrusive technical overlay on top of a human in action can easily look scary. We wanted to ensure that the image looked and felt organic and that the motion was driven by the action of the actor.”

Innovation is part of an on going campaign of commercials, print, outdoor media and digital content by LFC for this client who have reported a 271% increase in ad recall and a 30% increase in top of mind awareness since the initial campaign began. Now those are some analytics we can get behind!


Little Fluffy Clouds signs with London based th1ng!

newsAt LFC we searched the world for a partner that honestly represents the essence of good animation and VFX. So, we are thrilled to announce representation by, th1ng, an innovative animation oriented Production Company based in London, New York and Dubai. Their directing roster reads like an artistic dream and we are mighty proud to be associated with such luminaries. Now we look forward to creating ingenious animation across the globe and teaming up to conspire on some uniquely groundbreaking work.

“We are delighted that Little Fluffy Clouds is joining our Directing Roster at th1ng. They have a fantastic range of work in a variety of styles. Th1ng loves talent that is original, flexible in approach and collaborative, Little Fluffy Clouds just fits these things perfectly. We are looking forward to our relationship together and spreading the Little Fluffy Clouds word in the US, UK and beyond.” ~ Dominic Buttimore – th1ng Founder and CEO

ABOUT TH1NG

Based in the heart of London’s Soho, with an office in New York City, th1ng, pronounced ‘thing one,’ is an animation, graphics and mixed media production company, which creates commercials and moving image content. th1ng also creates feature film title sequences. The studio was founded by Dominic Buttimore in 2003 and has become the exclusive home to a host of award-winning directors and designers who specialise in 2D and 3D graphics and VFX. Editing and post-production is completed in house in an integrated digital environment, so that th1ng can maintain a competitive edge on all productions. th1ng can also work alongside its live action sister company th2ng (thing two), which represents a wide range of live action directing talent.

Clients include: JWT, AMV BBDO, DDB, Euro RSCG, Leo Burnett, Publicis, Ogilvy, M&C Saatchi, Saatchi & Saatchi, BBH, Mother, Fallon, Wieden and Kennedy, CNN, BBC, ITV, Universal Pictures, Time Warner, Columbia Pictures and Warner Brothers. th1ng is part of th1ng Corp Ltd., which also includes th2ng, Film Club Productions, Flux and Playth1ng.


ABOUT LITTLE FLUFFY CLOUDS

Based in the Bay Area, Little Fluffy Clouds is a multi award winning high-end motion graphics and animation studio, creating content for commercials, short films and all forms of mobile and interactive media. The studio was founded in 1996 by Betsy de Fries and Jerry van de Beek. Talented, imaginative, experimental yet pragmatic, Little Fluffy Clouds, brings a unique edge to concept design, live action with integrated motion graphics, state-of-the-art VFX, character development, 2D and 3D animation, title sequences and all forms of interactive and mobile media. Their compulsion for storytelling, interwoven with a constant eye for exploration, development and investment in the latest technologies, allows this talented duo to think freely, to playfully question, concept, dream, draw, code, animate, produce and deliver experiences that enable their clients’ ideas to shine. Diversity of style is the studio's byword.

Among their many commercials are projects for Budweiser, Cisco, Citi Bank, Coca~Cola, IBM, Lexus, Kentucky State Lottery, Mainstay, McDonalds, Mercedes, New York Lottery, Procter & Gamble, Toyota and many more.


Gold Awards from the Advertising Club of Connecticut

newsPart of an on going campaign, Missing Person, for Middlesex Hospital, took top honors at the 2014 Award Show. The campaign swept no fewer than 8 golds.

Later the same month the Connecticut Art Directors Club gave it their order of excellence – a nice moment of recognition.


MDSH Common Thread Campaign Judged with Accolades

newsSince Common Thread first aired, the spot has won or placed in every Award Show it was entered. You don’t often get to hear exactly what the judges think of your work, and why, but just this one time we did. Here, Jason Carreiro, talks about the TV ad.

“Hospital and healthcare advertising tends to be fairly predictable — smiling patients and doctors in pristine hospital rooms with a reassuring voice-over and a tasteful piano soundtrack. The Middlesex Hospital TV spot surprised me with its bold execution. The beautiful, high-contrast animation and swirling, vibrant colors have an immediate wow-factor that forces the viewer to sit up and take notice. The campaign narrative, The Smarter Choice for Care, speaks to the fact that Middlesex Hospital does things differently — embracing new technologies and ways of thinking about medicine and patient care. The design execution supports that claim perfectly. The spot is a wonderful example of how a creative execution can really make a concept sing.”

Common Thread took the Connecticut Art Directors Club, Judges Award plus three more gold awards. That same year, the Advertising Club of Connecticut, gave it three gold awards. It was also a finalist at the 2013 Global Awards. Our hearts sing at a job well done!


LFC
 -  Contact Us

about lfc
about lfc
about lfc

Little Fluffy Clouds
415.389.9302
Production - Design Studio

Betsy de Fries
Executive Producer
betsy@littlefluffyclouds.com
415.847.5888
Follow Betsy on TwitterFollow 

Jerry van de Beek
Creative Director
jerry@littlefluffyclouds.com
415.302.2042


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Representation: North America

East Coast
Th1ng
Bill Hewes
bill@th1ng.com
212.941.7460
917.415.1303 Mobile www.th1ng.com

West Coast
Little Fluffy Clouds
Betsy de Fries
betsy@littlefluffyclouds.com
415.389.9302

Representation:Europe

Th1ng
Lydia Russell
lydia@th1ng.com
+44 207.439.7966
+44 773.237.8518 Mobile
www.th1ng.com

Representation: East Europe, Middle East, China

Go East Films
Katya Pemberton
katya@goeast.tv
973.783.7237